Rethinking Innovation and Design for Emerging Markets: Inside the Renault Kwid Project - Tapa dura

Midler, Christophe; Jullien, Bernard; Lung, Yannick

 
9781138037205: Rethinking Innovation and Design for Emerging Markets: Inside the Renault Kwid Project
Tapa dura
ISBN 10: 1138037206 ISBN 13: 9781138037205
Editorial: Auerbach Publications, 2017

Sinopsis

The authors have put together a fascinating narrative of the creation process of one of the most successful example of frugal engineering in recent years. They bring out insightful details of what managerial, organizational and technological pathways were taken to come up with a disruptive innovation that has the potential to change the entry-level automobile market in India and other emerging markets. The book significantly deepens and extends the knowledge of disruptive and reverse innovation, as well as of strategic alliance management. The book keeps the reader captive and is a must read for all who have an interest in innovation.

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Acerca del autor

Christophe Midler, Bernard Jullien, Yannick Lung

"Sobre este título" puede pertenecer a otra edición de este libro.

Editorial
Auerbach Publications
Año de publicación
2017
Idioma
Inglés
ISBN 10 
1138037206
ISBN 13 
9781138037205
Encuadernación
Tapa dura
Número de edición
1
Número de páginas
178
Contacto del fabricante
Taylor and Francis, GPSR Taylor and Francis
gpsr@taylorandfrancis.com

Taylor & Francis Verlag GmbH, Kaufingerstraße 24
München
80331
Alemania

Otras ediciones populares con el mismo título

9781032476827: Rethinking Innovation and Design for Emerging Markets: Inside the Renault Kwid Project

Edición Destacada

ISBN 10:  1032476826 ISBN 13:  9781032476827
Editorial: Auerbach Publications, 2023
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