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Qualitative Research Methods in Consumer Psychology: Ethnography and Culture (Researching Social Psychology) - Tapa dura

 
9781138023499: Qualitative Research Methods in Consumer Psychology: Ethnography and Culture (Researching Social Psychology)
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ISBN 10: 1138023493 ISBN 13: 9781138023499
Editorial: Psychology Press, 2015

Sinopsis

This volume presents readers with theoretical and applied approaches to using qualitative research methods in ethnographic studies looking at consumer behavior. It brings together an international group of leading scholars in the field of consumer research, with educational and professional backgrounds in marketing, advertising, business, education, therapy and health. Researchers, teaching faculty, and students in the field of consumer and social psychology will benefit from the applied examples of qualitative and ethnographic consumer research this volume presents.

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Acerca del autor

Paul M.W. Hackett is a Professor of Ethnography and Consumer Behavior at Emerson College, USA and a visiting academic in the Philosophy Department at the University of Oxford, UK. His books include Facet Theory and the Mapping Sentence: Evolving Philosophy, Use and Application, Fine Art and Perceptual Neuroscience: Field of Vision and the Painted Grid, and Conservation and the Consumer: Understanding Environmental Concern. His research and writing has appeared in Psychometrika; International Review of Retail, Distribution, and Consumer Research; Environment and Behavior; the British Journal of Management; Multivariate Behavior Research; and other prestigious journals. He is a Chartered Psychologist in the UK.

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Editorial
Psychology Press
Año de publicación
2015
Idioma
Inglés
ISBN 10 
1138023493
ISBN 13 
9781138023499
Encuadernación
Tapa dura
Número de edición
1
Número de páginas
352
Editor
Hackett Paul
Contacto del fabricante
Taylor and Francis, GPSR Taylor and Francis
gpsr@taylorandfrancis.com

Taylor & Francis Verlag GmbH, Kaufingerstraße 24
München
80331
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