Marketing Tourism Places (RLE Tourism) (Routledge Library Editions: Tourism) - Tapa blanda

Libro 3 de 7: Routledge Library Editions: Tourism
 
9781138007659: Marketing Tourism Places (RLE Tourism) (Routledge Library Editions: Tourism)
Tapa blanda
ISBN 10: 113800765X ISBN 13: 9781138007659
Editorial: Routledge, 2014

Sinopsis

This book, originally published in 1990, explores how destinations invest increasing amounts of time and money into developing and promoting their 'products'.

The contributors, from both academic institutes and the tourism industry, provide a multidisciplinary and professional analysis of what can be done to sell tourism places. Using both theoretical and empirical approaches, they give examples from different areas of the industry and evaluate different strategies a destination can adopt for maintaining and increasing its market share. All the contributors emphasize that selling tourism places must be a dynamic activity in which the place products are constantly monitored, so that they can be revitalized, repositioned, or renewed in the market context.

"Sinopsis" puede pertenecer a otra edición de este libro.

Acerca del autor

Multivolume collection by leading authors in the field

"Sobre este título" puede pertenecer a otra edición de este libro.

Editorial
Routledge
Año de publicación
2014
Idioma
Inglés
ISBN 10 
113800765X
ISBN 13 
9781138007659
Encuadernación
Tapa blanda
Número de edición
1
Número de páginas
312
Editor
Ashworth Gregory, Goodall Brian
Contacto del fabricante
no disponible
Persona responsable
gpsr@libri.de
gpsr@libri.de

Friedensallee 273
Hamburg
22763
Alemania

Otras ediciones populares con el mismo título

9780415038102: Marketing Tourism Places

Edición Destacada

ISBN 10:  0415038103 ISBN 13:  9780415038102
Editorial: Cengage Learning EMEA, 1990
Tapa dura