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The Active Consumer: Novelty and Surprise in Consumer Choice (Routledge Frontiers of Political Economy) - Tapa blanda

Libro 45 de 375: Routledge Frontiers of Political Economy
 
9781138007147: The Active Consumer: Novelty and Surprise in Consumer Choice (Routledge Frontiers of Political Economy)

Sinopsis

This book provides an economic-theoretical understanding of the many ways in which innovation can structure consumer choice, a central theme that has been ignored by traditional economic theory.

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Acerca del autor

Marina Bianchi

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