Making Innovation Last: Volume 2: Sustainable Strategies for Long Term Growth - Tapa dura

Gatignon, Hubert; Gotteland, David; Haon, Christophe

 
9781137572639: Making Innovation Last: Volume 2: Sustainable Strategies for Long Term Growth
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ISBN 10: 1137572639 ISBN 13: 9781137572639
Editorial: AIAA, 2015

Sinopsis

Making Innovation Last considers the long term success of a firm. Authored by a trio of top international scholars who present pioneering new work on what it takes to create long term growth, the book examines the internal conditions that are likely to encourage sustainable innovation, as well as what a culture of innovation should look like.

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Acerca del autor

Hubert Gatignon is the Claude Janssen Chaired Professor of Business Administration at INSEAD. His research interests involve the marketing of innovations, marketing strategy and statistical analysis of management data. ISI web of knowledge identifies Hubert Gatignon as a Highly Cited Researcher and he is the recipient of the 2014 EMAC Distinguished Marketing Scholar Award. Dr. Gatignon is an Associate Editor of JMR and he serves on the editorial boards of several leading marketing journals.


David Gotteland is Professor of Marketing at Grenoble Ecole de Management, France and has been visiting Scholar at INSEAD. His research interests include innovation strategies and the strategic orientation of firms. He has served as both the Head of and the Scientific Advisor of the Marketing Department at Grenoble Ecole de Management.


Christophe Haon is Professor of Marketing at Grenoble Ecole de Management, France. He is interested in marketing strategy and especially in new product and service development. He is currently the Scientific Advisor of the Marketing Department and the Leader of the Marketing Research Team at Grenoble Ecole de Management.

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Editorial
AIAA
Año de publicación
2015
Idioma
Inglés
ISBN 10 
1137572639
ISBN 13 
9781137572639
Encuadernación
Tapa dura
Número de páginas
478
Contacto del fabricante
no disponible
Persona responsable
Yeepin GmbH
492000000000
sunshine12232@outlook.com

Alleestr.11
Kaiserslautern
Rheinland-Pfalz
67655
Alemania

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ISBN 10:  1349565431 ISBN 13:  9781349565436
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