Artículos relacionados a Media Research Methods: Audiences, Institutions, Texts

Media Research Methods: Audiences, Institutions, Texts - Tapa blanda

Bertrand, Ina

 
9781137552150: Media Research Methods: Audiences, Institutions, Texts
Tapa blanda
ISBN 10: 1137552158 ISBN 13: 9781137552150
Editorial: Red Globe Press, 2017

Sinopsis

This indispensable textbook provides student researchers with extensive guidance and methods from across the social sciences and humanities, showing them how to make informed choices and consider the many alternatives available throughout the research process. Unique in approach, the text focus on how to do media research across three key strands - audiences, institutions and texts -and critically assesses a wide range of methods, addressing why they are appropriate or useful in certain scenarios. Written by two experts with a wealth of experience between them in teaching research methods and skills, this excellent resource explains complex methods in a clear and accessible way, offering practical guidance on how to use different methodologies, while situating the methods in the context of critical evaluations of previously published research.

Providing a complete overview of media research methods while encouraging students to develop their own intellectual frameworks, this book is invaluable for undergraduates, postgraduates, novice and more experienced researchers of media, communication and journalism.

"Sinopsis" puede pertenecer a otra edición de este libro.

Acerca de los autores

Ina Bertrand is Principal Fellow in Cinema Studies, Melbourne University, Australia.

Peter Hughes is Senior Lecturer in Media Studies at La Trobe University, Australia.

"Sobre este título" puede pertenecer a otra edición de este libro.

Editorial
Red Globe Press
Año de publicación
2017
Idioma
Inglés
ISBN 10 
1137552158
ISBN 13 
9781137552150
Encuadernación
Tapa blanda
Número de edición
2
Número de páginas
400
Contacto del fabricante
no disponible
Persona responsable
no disponible