Media Writing: A Practical Introduction - Tapa blanda

Batty, Dr. Craig; Cain, Sandra

 
9781137529541: Media Writing: A Practical Introduction
Tapa blanda
ISBN 10: 1137529547 ISBN 13: 9781137529541
Editorial: Bloomsbury Academic, 2016

Sinopsis

Now updated in a second edition, this highly accessible and practical guide to media writing brings together a range of different professional contexts, enabling students to develop a solid understanding of the practices that will enable them to excel in any media writing field today. In chapters spanning print, online and broadcast news, magazines, public relations, advertising and screenwriting, Batty and Cain outline the key theories, concepts and tools for writing in each context, exploring their distinctive styles and practices and also identifying their shared ideas and principles. Packed with exercises, case studies and career guidance, this lively resource encourages students to engage with each form and hone transferable skills.

This insightful text is essential reading for students of journalism, creative writing, media studies and communication studies.

"Sinopsis" puede pertenecer a otra edición de este libro.

Acerca de los autores

Professor Craig Batty is Head of Creative Writing at the University of Technology Sydney, Australia.

SANDRA CAIN is a Senior Lecturer in Public Relations, Communication and Writing at Southampton Solent University, UK.

De la contraportada

The media writing industry is constantly changing, making it vital for students and practitioners to be able to adapt to new and different forms and approaches. Now updated in a second edition, this highly accessible and practical guide to media writing brings together a range of different professional contexts, enabling students to develop a solid understanding of the practices that will enable them to excel in any media writing field today.

In chapters spanning print, online and broadcast news, magazines, public relations, advertising and screenwriting, Batty and Cain outline the key theories, concepts and tools for writing in each context, exploring their distinctive styles and practices and also identifying their shared ideas and principles. Packed with exercises, case studies and career guidance, this lively resource encourages students to engage with each form and hone transferable skills.

The new edition reveals how digital technology is continually expanding the scope of platforms and shaping the way media writing is produced and consumed. This insightful text remains essential reading for students of journalism, creative writing, media studies and communication studies.

"Sobre este título" puede pertenecer a otra edición de este libro.

Editorial
Bloomsbury Academic
Año de publicación
2016
Idioma
Inglés
ISBN 10 
1137529547
ISBN 13 
9781137529541
Encuadernación
Tapa blanda
Número de edición
2
Número de páginas
296
Contacto del fabricante
no disponible
Persona responsable
no disponible