Marketing Strategy: Based on First Principles and Data Analytics - Tapa blanda

Palmatier, Robert W.; Sridhar, Shrihari

 
9781137526236: Marketing Strategy: Based on First Principles and Data Analytics
Tapa blanda
ISBN 10: 1137526238 ISBN 13: 9781137526236
Editorial: Red Globe Press, 2017

Sinopsis

This is a brand new textbook on marketing strategy that focuses on the pursuit of solutions to four fundamental marketing problems:
- All customers differ
- All customers change
- All competitors react
- All resources are limited.

Structured around these four First Principles of Marketing, this important new textbook offers a unique and extensively classroom-tested approach to marketing strategy. It provides a structured framework to develop effective strategies to deal with diverse marketing problems while integrating data analytics into the decision-making process.

Authored by world-leading experts in marketing strategy, Marketing Strategy: First Principles and Data Analytics is the ideal companion for undergraduate, MBA and Executive MBA students of marketing, and practicing executives looking to bring a more systematic approach to their firms' marketing strategy efforts.

"Sinopsis" puede pertenecer a otra edición de este libro.

Acerca de los autores

Robert W. Palmatier is Professor of Marketing, and John C. Narver Chair of Business Administration at the University of Washington, USA.

Shrihari Sridhar is Professor of Marketing, holder of the Joe Foster '56 Chair in Business Leadership, and Research Director of the Sales Leadership Institute at Texas A&M University.

De la contraportada


"Sobre este título" puede pertenecer a otra edición de este libro.

Editorial
Red Globe Press
Año de publicación
2017
Idioma
Inglés
ISBN 10 
1137526238
ISBN 13 
9781137526236
Encuadernación
Tapa blanda
Número de páginas
288
Contacto del fabricante
no disponible
Persona responsable
no disponible