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Sinopsis
This is a brand new textbook on marketing strategy that focuses on the pursuit of solutions to four fundamental marketing problems:
- All customers differ
- All customers change
- All competitors react
- All resources are limited.
Structured around these four First Principles of Marketing, this important new textbook offers a unique and extensively classroom-tested approach to marketing strategy. It provides a structured framework to develop effective strategies to deal with diverse marketing problems while integrating data analytics into the decision-making process.
Authored by world-leading experts in marketing strategy, Marketing Strategy: First Principles and Data Analytics is the ideal companion for undergraduate, MBA and Executive MBA students of marketing, and practicing executives looking to bring a more systematic approach to their firms' marketing strategy efforts.
"Sinopsis" puede pertenecer a otra edición de este libro.
Acerca de los autores
Robert W. Palmatier is Professor of Marketing, and John C. Narver Chair of Business Administration at the University of Washington, USA.
Shrihari Sridhar is Professor of Marketing, holder of the Joe Foster '56 Chair in Business Leadership, and Research Director of the Sales Leadership Institute at Texas A&M University.
De la contraportada
"Sobre este título" puede pertenecer a otra edición de este libro.
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Marketing Strategy: Based on First Principles and Data Analytics
Librería: Anybook.com, Lincoln, Reino Unido
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Condición: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,750grams, ISBN:9781137526236. Nº de ref. del artículo: 5952370
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Marketing Strategy: Based on First Principles and Data Analytics
Librería: medimops, Berlin, Alemania
Calificación del vendedor: 5 de 5 estrellas
Condición: good. Befriedigend/Good: Durchschnittlich erhaltenes Buch bzw. Schutzumschlag mit Gebrauchsspuren, aber vollständigen Seiten. / Describes the average WORN book or dust jacket that has all the pages present. Nº de ref. del artículo: M01137526238-G
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Marketing Strategy : Based on First Principles and Data Analytics
Publicado por
Bloomsbury Publishing Plc, 2017
ISBN 10: 1137526238
ISBN 13: 9781137526236
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Librería: Better World Books, Mishawaka, IN, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Condición: Very Good. Used book that is in excellent condition. May show signs of wear or have minor defects. Nº de ref. del artículo: 17223200-6
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Marketing Strategy : Based on First Principles and Data Analytics
Publicado por
Bloomsbury Publishing Plc, 2017
ISBN 10: 1137526238
ISBN 13: 9781137526236
Antiguo o usado
Tapa blanda
Librería: Better World Books, Mishawaka, IN, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Condición: Good. Used book that is in clean, average condition without any missing pages. Nº de ref. del artículo: 17207058-6
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Marketing Strategy: Based on First Principles and Data Analytics
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Palgrave Macmillan, 2017
ISBN 10: 1137526238
ISBN 13: 9781137526236
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Paperback. Condición: Very Good. Marketing Strategy: Based on First Principles and Data Analytics This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. . Nº de ref. del artículo: 7719-9781137526236
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Marketing Strategy: Based on First Principles and Data Analytics
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Palgrave Macmillan 01/03/2017, 2017
ISBN 10: 1137526238
ISBN 13: 9781137526236
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Librería: Bahamut Media, Reading, Reino Unido
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Paperback. Condición: Very Good. Shipped within 24 hours from our UK warehouse. Clean, undamaged book with no damage to pages and minimal wear to the cover. Spine still tight, in very good condition. Remember if you are not happy, you are covered by our 100% money back guarantee. Nº de ref. del artículo: 6545-9781137526236
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Marketing Strategy: Based on First Principles and Data Analytics
Librería: Anybook.com, Lincoln, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Condición: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Book contains pencil markings. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,900grams, ISBN:9781137526236. Nº de ref. del artículo: 3947759
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Marketing Strategy: Based on First Principles and Data Analytics
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Condición: Good. Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc. Nº de ref. del artículo: 00088095522
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Marketing Strategy: Based on First Principles and Data Analytics
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Paperback. Condición: new. Excellent Condition.Excels in customer satisfaction, prompt replies, and quality checks. Nº de ref. del artículo: Scanned1137526238
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Marketing Strategy : Based on First Principles and Data Analytics
Librería: GreatBookPrices, Columbia, MD, Estados Unidos de America
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Condición: good. May show signs of wear, highlighting, writing, and previous use. This item may be a former library book with typical markings. No guarantee on products that contain supplements Your satisfaction is 100% guaranteed. Twenty-five year bookseller with shipments to over fifty million happy customers. Nº de ref. del artículo: 28967341-5
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