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Perspectives on Consumer Choice: From Behavior to Action, from Action to Agency - Tapa dura

Foxall, Gordon R.

 
9781137501196: Perspectives on Consumer Choice: From Behavior to Action, from Action to Agency
Tapa dura
ISBN 10: 1137501197 ISBN 13: 9781137501196
Editorial: Palgrave Macmillan, 2016

Sinopsis

Evaluating the ways in which we construe consumer choice, this book examines the psychology, methods and realities of the role it plays for today’s consumer. Confronted by competing brands and products, services, and e-tailed opportunities that are but a click away, how does the consumer choose among them to achieve the particular array of goods to suit their lifestyle? Consumer researchers often seek to explain consumer choice by attributing it to beliefs, desires, attitudes, and intentions in the absence of any theoretical justification. Perspectives on Consumer Choice is the outcome of a research program that employs cognitive explanations in a responsible and disciplined way to genuinely elucidate consumer choice in social scientific terms. Employing a reasoned approach to understanding consumption, this book builds upon theoretical and empirical research in economic psychology, behavioral economics and philosophy as well as marketing and consumer research. 

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Acerca del autor

Gordon Foxall is Distinguished Research Professor at Cardiff University, UK, and Visiting Professor of Economic Psychology at Durham University, UK. A Fellow of the Academy of Social Science, the British Psychological Society, and the British Academy of Management, he has authored some two dozen books and over 300 papers and chapters.     

De la contraportada

Evaluating the ways in which we construe consumer choice, this book examines the psychology, methods and realities of the role it plays for today s consumer. Confronted by competing brands and products, services, and e-tailed opportunities that are but a click away, how does the consumer choose among them to achieve the particular array of goods to suit their lifestyle? Consumer researchers often seek to explain consumer choice by attributing it to beliefs, desires, attitudes, and intentions in the absence of any theoretical justification. Perspectives on Consumer Choice is the outcome of a research program that employs cognitive explanations in a responsible and disciplined way to genuinely elucidate consumer choice in social scientific terms. Employing a reasoned approach to understanding consumption, this book builds upon theoretical and empirical research in economic psychology, behavioral economics and philosophy as well as marketing and consumer research. 

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Editorial
Palgrave Macmillan
Año de publicación
2016
Idioma
Inglés
ISBN 10 
1137501197
ISBN 13 
9781137501196
Encuadernación
Tapa dura
Número de edición
1
Número de páginas
340
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