Competitive Strategies: Managing the Present, Imagining the Future - Tapa dura

Valdani, E.; Arbore, A.

9781137498359: Competitive Strategies: Managing the Present, Imagining the Future

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ISBN 10: 1137498358 ISBN 13: 9781137498359

Editorial: Palgrave Macmillan, 2012

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This book proposes a new framework to effectively manage both offensive and defensive marketing strategies. It reinterprets the competitive challenge as a circular journey, that is, an endless sequence of three competitive "seasons." The authors call them the games of movement, imitation, and position.

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Biograf�a del autor

ENRICO VALDANI is a full professor and director of the Marketing Department at Bocconi University, Italy. He is President of the SIM, the Italian Marketing Society. Co-founder of VVA consulting company and the author of many books on strategic marketing and international marketing issues ALESSANDRO ARBORE SDA is a professor of Marketing at Bocconi University, Italy. He is the director of the Executive Master in Marketing and Sales (EMMS). He is a visiting scholar at the Wharton Business School, University of Pennsylvania, USA and the author of many international publications on ICT and marketing topics.

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