Digital Relevance: Developing Marketing Content and Strategies that Drive Results - Tapa dura

Albee, A.; Vassallo, Peter

 
9781137452801: Digital Relevance: Developing Marketing Content and Strategies that Drive Results
Tapa dura
ISBN 10: 1137452803 ISBN 13: 9781137452801
Editorial: Palgrave Macmillan, 2015

Sinopsis

Digital Relevance teaches readers the knowledge, strategies, and skills need to create content, instantly engage customers, and compel them to action by sharing ideas so seamlessly matched to each audience's context that they can't help but take next steps toward purchase.

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Acerca del autor

Ardath Albee is a B2B Marketing Strategist and CEO of her firm Marketing Interactions, Inc. She helps companies with complex sales turn prospects into buyers with digital marketing strategies and content platforms that show them what's possible, why to embrace change and how to gain value that drives business. Ardath also authored the book eMarketing Strategies for the Complex Sale, has been voted one of the 50 Most Influential People in Sales and Lead Management for the past three years, and was selected as a 2014 Woman to Watch in B2B Marketing by FierceCMO.

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Editorial
Palgrave Macmillan
Año de publicación
2015
Idioma
Inglés
ISBN 10 
1137452803
ISBN 13 
9781137452801
Encuadernación
Tapa dura
Número de páginas
256
Contacto del fabricante
no disponible
Persona responsable
Yeepin GmbH
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