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Business Essentials for Strategic Communicators: Creating Shared Value for the Organization and its Stakeholders - Tapa dura

Ragas, Matthew W.; Culp, Ron

 
9781137387738: Business Essentials for Strategic Communicators: Creating Shared Value for the Organization and its Stakeholders

Sinopsis

The rise of digital media and the public’s demand for transparency has elevated the importance of communication for every business. To have a voice or seat at the table and maximize their full value, a strategic communicator must be able to speak the langu

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Acerca del autor

Matthew Ragas is an Associate Professor and Academic Director of the graduate program in Public Relations and Advertising at DePaul University, USA.
Ron Culp is a veteran public relations executive who now serves as Professional Director of the graduate program in Public Relations and Advertising at DePaul University, USA.

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