The rise of digital media and the public’s demand for transparency has elevated the importance of communication for every business. To have a voice or seat at the table and maximize their full value, a strategic communicator must be able to speak the langu
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Matthew Ragas is an Associate Professor and Academic Director of the graduate program in Public Relations and Advertising at DePaul University, USA.
Ron Culp is a veteran public relations executive who now serves as Professional Director of the graduate program in Public Relations and Advertising at DePaul University, USA.
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