Brandjack: How your reputation is at risk from brand pirates and what to do about it - Tapa dura

Langley, Q.

 
9781137375353: Brandjack: How your reputation is at risk from brand pirates and what to do about it
Tapa dura
ISBN 10: 1137375353 ISBN 13: 9781137375353
Editorial: Palgrave Macmillan, 2014

Sinopsis

Containing 90+ case studies including BP, Beyoncé, Pizza Hut and Chrysler, this is the first book to analyze brandjacking - when organizations lose control of their brand's image online. Combining crisis communication and social media, this book charts the trend's growth, offering advice to those who find themselves at the mercy of brand pirates.

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Acerca del autor

Quentin Langley is a PR professional with international practitioner experience and a strong record in team building, coaching and mentoring. He works at the interface of academia and business, especially with regard to research into social media and crisis management. He is Senior lecturer in Marketing, University of Bedfordshire Business School, a fellow of CIPR, the co-author of Key Concepts in Public Relations and the Editor of Brandjack News. Quentin has more than two decades experience in PR, including working in the Global Media Relations team at Shell International and being Head of Global PR at Knight Frank. He is Fellow of the Chartered Institute of Public Relations and former Chair of CIPR International. He has published a number of articles in media industry press.

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Editorial
Palgrave Macmillan
Año de publicación
2014
Idioma
Inglés
ISBN 10 
1137375353
ISBN 13 
9781137375353
Encuadernación
Tapa dura
Número de páginas
316
Contacto del fabricante
Springer Nature Customer Service Center GmbH
ProductSafety@springernature.com

Europaplatz 3,69115 Heidelberg, Germany
Heidelberg
69115
Alemania

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