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Models of Scenario Building and Planning: Facing Uncertainty and Complexity (Bocconi on Management) - Tapa dura

Martelli, Antonio

 
9781137293497: Models of Scenario Building and Planning: Facing Uncertainty and Complexity (Bocconi on Management)
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ISBN 10: 1137293497 ISBN 13: 9781137293497
Editorial: AIAA, 2014

Sinopsis

Models of Scenario Building and Planning offers a unique and innovative exploration of the scenario approach. Importance is given to analysis of the competitors’ behaviour. If Models of Scenario Building Planning (MSBP) is there to serve strategy, it should consider (with the utmost care) the interaction between the company and its competitors as well as the possible consequences. For example, when we talk about the company environment, we should never forget that it is not made just by impersonal economic or social forces, but also, if not foremost, by specific human actors, the competing companies.
 
This book also focuses on the analysis of risk and uncertainty in MSBP (avoiding, however, any excessive technicalities). Risk can be defined as the probability of non-success: MSBP should stress not only the advantages of a strategy based on the scenario which will eventually materialise, but also the losses incurred by betting on the wrong scenarios. This is a point which has not received adequate attention in the relevant literature. The importance of the link between scenarios and strategies is also explored, that is, how strategies can be worked out on the basis of the scenarios which have been built.

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Acerca del autor

Antonio Martelli started teaching business planning at LUISS (Libera Università Italiana degli Studi Sociali), Rome, in 1983, where he was also director of the management school. From 1986 to 2010, he taught business policy and strategy at Bocconi University in Milan, as well as in their business school (SDA). He has also taught in several other Italian universities and has been a Visiting Professor at the University of San Diego's summer school program, as well as teaching at the European Studies Program of the University of Malaysia at Kuala Lumpur and at the New South Wales University in Sydney, Australia. He has written twelve books and about a hundred articles and papers on economic and management issues. His most recent book on scenarios (in Italian) is 2010–2025. Scenarios of the Transition, 2009. He also has a keen interest in economic and military history, on which he has published several monographs.

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Editorial
AIAA
Año de publicación
2014
Idioma
Inglés
ISBN 10 
1137293497
ISBN 13 
9781137293497
Encuadernación
Tapa dura
Número de páginas
316
Contacto del fabricante
Paradox Interactive
https://plaion.com/

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