Competing with IT: Leading a Digital Business: 3 (MBA Series) - Tapa blanda

Ashurst, Colin

 
9781137269973: Competing with IT: Leading a Digital Business: 3 (MBA Series)
Tapa blanda
ISBN 10: 1137269979 ISBN 13: 9781137269973
Editorial: Red Globe Press, 2015

Sinopsis

Competing with IT takes a strategic approach to managing the realization of benefits from IT. With a benefits-led approach it emphasizes IT as an enabler of business innovation and a means to create value for customers, employees and other stakeholders, which as a result create value for the organization and deliver competitive advantage.

Designed specifically for the needs of MBA students, this succinct introductory text provides insight into key principles and offers guidance on how to succeed in practice by building a leadership 'toolkit' for the strategic management of projects and the overall IT portfolio. Underpinned by sound academic theory and linked to best practice it is the ideal MBA course text.

- Allows students to apply their knowledge and explore real-world issues through case studies and examples
- Brings together benefits-led and agile approaches to projects in an innovative framework
- Combines extensive practical experience with the latest academic thinking and research

"Sinopsis" puede pertenecer a otra edición de este libro.

Acerca del autor

Colin Ashurst is a Senior Lecturer at Newcastle University Business School, UK.

De la contraportada

Competing with IT takes a strategic approach to managing the realization of benefits from IT. With a benefits-led approach it emphasizes IT as an enabler of business innovation and a means to create value for customers, employees and other stakeholders, which as a result create value for the organization and deliver competitive advantage.

Designed specifically for the needs of MBA students, this succinct introductory text provides insight into key principles and offers guidance on how to succeed in practice by building a leadership 'toolkit' for the strategic management of projects and the overall IT portfolio. Underpinned by sound academic theory and linked to best practice it is the ideal MBA course text.

- Allows students to apply their knowledge and explore real-world issues through case studies and examples
- Brings together benefits-led and agile approaches to projects in an innovative framework
- Combines extensive practical experience with the latest academic thinking and research

"Sobre este título" puede pertenecer a otra edición de este libro.

Editorial
Red Globe Press
Año de publicación
2015
Idioma
Inglés
ISBN 10 
1137269979
ISBN 13 
9781137269973
Encuadernación
Tapa blanda
Número de páginas
420
Contacto del fabricante
no disponible
Persona responsable
no disponible