Artículos relacionados a Strategic Management: Strategists at Work

Strategic Management: Strategists at Work - Tapa blanda

MacIntosh, Robert

 
9781137035448: Strategic Management: Strategists at Work

Sinopsis

Strategic Management: Strategists at Work provides a practical and simple approach to developing a comprehensive strategic plan, as the authors share what they have learned through two decades of strategy work with a myriad of organisations. Focusing on the practicalities of developing strategy and presenting cutting edge theory in an accessible manner, this book delivers key insights into the strategist's role.

Key benefits:
- Provides a comprehensive range of templates that have been road-tested with over 400 senior managers
- Includes extensive case material and interviews
- Lecture slides, tutorials, and multiple choice questions available on the companion website

"Sinopsis" puede pertenecer a otra edición de este libro.

Acerca de los autores

Robert MacIntosh is Pro-Vice Chancellor for the Faculty of Business and Law, Northumbria University.

Donald MacLean is Professorial Research Fellow in the Adam Smith Business School at the University of Glasgow, UK.

"Sobre este título" puede pertenecer a otra edición de este libro.