Consumer Behaviour: Perspectives, Findings and Explanations - Tapa blanda

O'Shaughnessy, John

 
9781137003768: Consumer Behaviour: Perspectives, Findings and Explanations
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ISBN 10: 1137003766 ISBN 13: 9781137003768
Editorial: Red Globe Press, 2012

Sinopsis

A high level textbook discussing different perspectives in consumer behaviour. Drawing on real life case studies, this book enables students to critically approach and evaluate behavioural concepts.

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Acerca del autor

JOHN O'SHAUGHNESSY was Professor Emeritus of Business, Columbia University, USA.

De la contraportada

Drawing on the unique academic and professional experience of its author, Consumer Behavior explores the contribution that each of the major social science disciplines has made to the study of the field. The book considers the perspective of each of these disciplines in turn, enabling students to critically evaluate their individual strengths, weaknesses, biases and limitations. International case studies and discussion questions are included throughout the text to demonstrate applied theories and provoke critical analysis.

Consumer Behavior is ideal for advanced undergraduate and postgraduate students of consumer behavior and consumer psychology.

"Sobre este título" puede pertenecer a otra edición de este libro.

Editorial
Red Globe Press
Año de publicación
2012
Idioma
Inglés
ISBN 10 
1137003766
ISBN 13 
9781137003768
Encuadernación
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Número de páginas
536
Contacto del fabricante
no disponible
Persona responsable
no disponible

Otras ediciones populares con el mismo título

9789356403338: Consumer Behaviour: Perspectives, Findings and Explanations

Edición Destacada

ISBN 10:  9356403333 ISBN 13:  9789356403338
Editorial: Bloomsbury Academic India, 2023
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