Essentials of Marketing Research [With Access Code] - Tapa blanda

Zikmund, William G.; Babin, Barry J.

 
9781133190646: Essentials of Marketing Research [With Access Code]

Sinopsis

Placing readers in the role of manager, ESSENTIALS OF MARKETING RESEARCH, 5e, offers concise yet thorough coverage that helps readers use marketing research to make effective business decisions. Readers also learn to perform basic, core marketing research tasks. The book succinctly addresses the design, collection, analysis, and reporting of marketing research data relevant to a firm's current and future needs. Reflecting the latest developments from the field, the Fifth Edition also features an increased emphasis on behavioral tracking, social networking, smart phones, and the resulting impact on marketing research.

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Reseña del editor

Placing readers in the role of manager, ESSENTIALS OF MARKETING RESEARCH, 5e, offers concise yet thorough coverage that helps readers use marketing research to make effective business decisions. Readers also learn to perform basic, core marketing research tasks. The book succinctly addresses the design, collection, analysis, and reporting of marketing research data relevant to a firm's current and future needs. Reflecting the latest developments from the field, the Fifth Edition also features an increased emphasis on behavioral tracking, social networking, smart phones, and the resulting impact on marketing research.

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Otras ediciones populares con el mismo título

9780357033937: Essentials of Marketing Research

Edición Destacada

ISBN 10:  0357033930 ISBN 13:  9780357033937
Editorial: Cengage Learning, 2018
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