Sinopsis
This historic book may have numerous typos and missing text. Purchasers can download a free scanned copy of the original book (without typos) from the publisher. Not indexed. Not illustrated. 1911 Excerpt: ...will be developed in a later chapter and is a feature really worth noting. What the Term "Specialty Advertising" Includes Various terms are used as sTionyms of specialty advertising. Some are useful because they help to explain what specialty advertising is. ' Connective Advertising," 11 Supplemental Advertising" and "Tangible Advertising" are good phrases and are to be recommended. Each suggests an attribute or function of this method. "Novelty advertising" unfortunately is often used when it is intended to refer to "Specialty Advertising." The term is a misnomer. It is confusing and ought to be dropped altogether. It cannot do service as a synonym Moving picture toy, an ingenious advertising novelty produced by the Novitas Sales Company, Waltham, Mass. for "specialty advertising" for it is a much narrower term and in proper speech can refer only to the use of "novelties"--things actually NEW. A still further trade restriction would properly limit it to new articles bestowed as gifts. Custom has made the phrase come to represent the cheaper and more trivial sort of articles, too--the jimcracks and trifles which have an extensive use in specialty advertising, but which, relatively, constitute a very small part of the business. Historically, the term originated in the pioneer days of specialty advertising before that splendid system of publicity had reached its present perfection. In that day the media naturally were rather cheap and toy-like. These things were often devised just for advertising. They were truly then "advertising novelties." Their usage became known as "novelty advertising." But this system of advertising was destined to achieve much better dignity and ...
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Reseña del editor
This historic book may have numerous typos and missing text. Purchasers can download a free scanned copy of the original book (without typos) from the publisher. Not indexed. Not illustrated. 1911 Excerpt: ...will be developed in a later chapter and is a feature really worth noting. What the Term "Specialty Advertising" Includes Various terms are used as sTionyms of specialty advertising. Some are useful because they help to explain what specialty advertising is. ' Connective Advertising," 11 Supplemental Advertising" and "Tangible Advertising" are good phrases and are to be recommended. Each suggests an attribute or function of this method. "Novelty advertising" unfortunately is often used when it is intended to refer to "Specialty Advertising." The term is a misnomer. It is confusing and ought to be dropped altogether. It cannot do service as a synonym Moving picture toy, an ingenious advertising novelty produced by the Novitas Sales Company, Waltham, Mass. for "specialty advertising" for it is a much narrower term and in proper speech can refer only to the use of "novelties"--things actually NEW. A still further trade restriction would properly limit it to new articles bestowed as gifts. Custom has made the phrase come to represent the cheaper and more trivial sort of articles, too--the jimcracks and trifles which have an extensive use in specialty advertising, but which, relatively, constitute a very small part of the business. Historically, the term originated in the pioneer days of specialty advertising before that splendid system of publicity had reached its present perfection. In that day the media naturally were rather cheap and toy-like. These things were often devised just for advertising. They were truly then "advertising novelties." Their usage became known as "novelty advertising." But this system of advertising was destined to achieve much better dignity and ...
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