Science Communication: A Practical Guide for Scientists - Tapa dura

This book is an effective manual of how scientists can and should engage with the public. (Watershed Sentinel, 1 July 2013) The book is easy to read and contains many references and consulting it will improve any science communication event. (TCE Today.com, 1 November 2013) If you want to know more about the history of science communication, how it fits with your day job, or about other people s experiences then this book will be of value. It is written in an academic style with references to further reading throughout... I would recommend this book as an introduction to sci-com. (Microbiology Today, 30 August 2013) Science Communication A practical guide for scientists will be an invaluable resource for any scientist wishing to develop their scientific career by starting to engage in science communication or for those who already have experience in science communication and wish to refresh their skills. (Nutrition Bulletin, 1 June 2013)

Science communication is a rapidly expanding area and meaningful engagement between scientists and the public requires effective communication. Designed to help the novice scientist get started with science communication, this unique guide begins with a short history of science communication before discussing the design and delivery of an effective engagement event. Along with numerous case studies written by highly regarded international contributors, the book discusses how to approach face-to-face science communication and engagement activities with the public while providing tips to avoid potential pitfalls. This book has been written for scientists at all stages of their career, including undergraduates and postgraduates wishing to engage with effective science communication for the first time, or looking to develop their science communication portfolio.