Science Communication - A Practical Guide forScientists - Tapa blanda

Acerca del autor

Laura Bowater has recently been awarded a Public and Community Engagement Award from CUE (Community University Engagement) East, the Beacon of Excellence in the Eastern region.

Kay Yeoman's work has been recognized by a nomination for the Royal Society Kohn Award in 2008 and also a Public and Community Engagement Award from CUE East the Beacon of Excellence in the Eastern Region.

De la contraportada

The public has a fascination with science. This can be both positive and negative as highlighted in the public's perception of recent scientific developments such therapeutic stem cells and Genetic Modification (GM). Science communication is a rapidly expanding area and meaningful engagement between scientists and the public requires effective communication. Science communication is multi-faceted; it encompasses sociology, psychology, political science and communication studies as well as the science itself.

This book presents a short history of science communication before comprehensively offering ideas, inspiration and practical advice for the design and delivery of effective science communication activity and events. The book uses a variety of case studies written by highly regarded scientists from around the globe to highlight and illustrate areas such as interacting with schools, policy makers, citizen scientists and the general public. This book also offers practical advice such as applying to funding streams, designing activities and events, undertaking effective evaluation as well as the dissemination of best practice.

This book has been written for scientists at all stages of their career, including undergraduates and postgraduates wishing to engage with effective science communication for the first time, or looking to develop their science communication portfolio.