The Digital Leader: Finding a Faster, More Profitable Path to Exceptional Growth - Tapa dura

Acerca del autor

RAM CHARAN is a New York Times bestselling business author, a world-renowned authority on leadership development, and a highly sought CEO advisor. He has sold over 2 million books, is a former professor at Harvard Business School, and has advised CEOs at GE, Verizon, Bank of America, and other Fortune 500 companies.

RAJ B. VATTIKUTI is Executive Chairman of Altimetrik, a digital business accelerator for some of the most influential companies in the world. He is a philanthropist and entrepreneur who has founded companies that support some of the leading global players in healthcare, manufacturing, automotive, retail, travel, hospitality, and finance.

De la contraportada

More and more, business leaders are realizing that it’s not the technologies your company uses that matter. It’s the way your firm’s leadership and front-line employees interact with and exploit those technologies as they experiment, iterate, and innovate that really distinguishes digital leaders from the also-rans.

In The Digital Leader: Finding a Faster, More Profitable Path to Exceptional Growth, a renowned business guru and a visionary technology entrepreneur deliver an insightful and engaging roadmap to digital leadership for business leaders in all sorts of organizations. In the book, you’ll learn to take small, achievable steps that yield measurable and noticeable results in the near term on your way to transforming your organization from digital laggard to digital trailblazer.

The authors explain how to pinpoint bite-size projects in sync with your most important business priorities and demonstrate how those who straddle the worlds of technology and business can help define and implement those projects. They also introduce you to several real-world digital enablement tools and strategies, show you how to evaluate their fit with your company, and teach you how to work with them and incorporate them into your firm’s digital plan.

A must-read guide for business transformation leaders and advisors, The Digital Leader will also earn a place on the bookshelves of managers, executives, and other business leaders who seek to distinguish themselves and their companies through the intelligent, creative, and innovative use of the latest technologies to drive dramatic growth.

De la solapa interior

More and more, business leaders are realizing that it's not the technologies your company uses that matter. It's the way your firm's leadership and front-line employees interact with and exploit those technologies as they experiment, iterate, and innovate that really distinguishes digital leaders from the also-rans.

In The Digital Leader: Finding a Faster, More Profitable Path to Exceptional Growth, a renowned business guru and a visionary technology entrepreneur deliver an insightful and engaging roadmap to digital leadership for business leaders in all sorts of organizations. In the book, you'll learn to take small, achievable steps that yield measurable and noticeable results in the near term on your way to transforming your organization from digital laggard to digital trailblazer.

The authors explain how to pinpoint bite-size projects in sync with your most important business priorities and demonstrate how those who straddle the worlds of technology and business can help define and implement those projects. They also introduce you to several real-world digital enablement tools and strategies, show you how to evaluate their fit with your company, and teach you how to work with them and incorporate them into your firm's digital plan.

A must-read guide for business transformation leaders and advisors, The Digital Leader will also earn a place on the bookshelves of managers, executives, and other business leaders who seek to distinguish themselves and their companies through the intelligent, creative, and innovative use of the latest technologies to drive dramatic growth.