Consumption-Based Forecasting and Planning: Predicting Changing Demand Patterns in the New Digital Economy (Wiley and SAS Business Series) - Tapa dura

Acerca del autor

CHARLES W. CHASE is an Executive Industry Consultant at SAS. He is responsible for delivering demand planning and forecasting solutions to improve supply chain efficiencies for SAS customers. He is the former president of the International Association of Business Forecasting and currently writes a quarterly column in the Journal of Business Forecasting.

De la contraportada

In Consumption-Based Forecasting and Planning: Predicting Changing Demand Patterns in the New Digital Economy, expert Charles W. Chase delivers an incisive and novel approach to forecasting demand for retailers and manufacturers. Crafting a compelling case for switching from supply-centric approaches to true demand-centric approaches, the book showcases exactly what businesses need to be successful in the new digital economy.

You’ll discover how to implement both short- and medium-term demand sensing so that your organization can significantly improve its ability to accurately predict demand and reduce the cost of finished goods inventories, stock-outs, waste, and working capital. You’ll also learn how to understand short-term changes in consumer demand patterns and what drives them, from unexpected epidemiological factors to demographics.

The book addresses the changes in people, processes, analytics, and technology that have gripped the supply chain industry over the last two decades and provides case examples based on real-world data collected by the author on how to apply advanced analytics and machine learning to solve current business problems.

Consumption-Based Forecasting and Planning provides a framework for changing the way that demand forecasting and planning are done. It also offers guidance on the change management necessary to implement and sustain the new techniques. The book also discusses disruptions to the supply chain caused by COVID-19 and other unstable phenomena and how to handle and predict them.

Perfect for executives, including CEOs, CFOs, and CMOs, as well as other business leaders in sales, marketing, operations, and finance, Consumption-Based Forecasting and Planning: Predicting Changing Demand Patterns in the New Digital Economy is also a must-read for any professional responsible for predicting or responding to consumer demand.

De la solapa interior

In Consumption-Based Forecasting and Planning: Predicting Changing Demand Patterns in the New Digital Economy, expert Charles W. Chase delivers an incisive and novel approach to forecasting demand for retailers and manufacturers. Crafting a compelling case for switching from supply-centric approaches to true demand-centric approaches, the book showcases exactly what businesses need to be successful in the new digital economy.

You'll discover how to implement both short- and medium-term demand sensing so that your organization can significantly improve its ability to accurately predict demand and reduce the cost of finished goods inventories, stock-outs, waste, and working capital. You'll also learn how to understand short-term changes in consumer demand patterns and what drives them, from unexpected epidemiological factors to demographics.

The book addresses the changes in people, processes, analytics, and technology that have gripped the supply chain industry over the last two decades and provides case examples based on real-world data collected by the author on how to apply advanced analytics and machine learning to solve current business problems.

Consumption-Based Forecasting and Planning provides a framework for changing the way that demand forecasting and planning are done. It also offers guidance on the change management necessary to implement and sustain the new techniques. The book also discusses disruptions to the supply chain caused by COVID-19 and other unstable phenomena and how to handle and predict them.

Perfect for executives, including CEOs, CFOs, and CMOs, as well as other business leaders in sales, marketing, operations, and finance, Consumption-Based Forecasting and Planning: Predicting Changing Demand Patterns in the New Digital Economy is also a must-read for any professional responsible for predicting or responding to consumer demand.