Predicting Personality: Using AI to Understand People and Win More Business - Tapa dura

Acerca del autor

DREW D'AGOSTINO is CEO of Crystal, an app that uses AI to accurately reveal people's motivations, communication styles, and other behavioral traits. Crystal has been featured in Inc., Fortune, CNN, Fast Company, MIT Technology Review, Wired, and The Guardian. Previously, Drew was CTO of Attend.com, an event management software firm.

GREG SKLOOT is President and COO of Crystal and a passionate evangelist for leveraging AI to better understand personality and build stronger relationships. Previously, Greg was Vice President of Growth at fitness-technology startup Netpulse and CEO of Attend.com.

De la contraportada

PRAISE FOR PREDICTING PERSONALITY

"Effective communication starts with empathy. You need to understand the other person's core motivations and desires before you can make an impact. This book is a powerful, comprehensive guide to personality differences and how to navigate them, so you can be more persuasive, create better relationships with your customers, and thrive in the modern economy. It is insanely valuable advice for any business leader!"
—Tony Robbins, Life Coach

"The pillar of successful companies is culture, and the foundation of a positive culture is relationships built from empathy. With this book, Drew and Greg explain how anyone can weave more empathy into their everyday conversations with AI. The book provides a set of straightforward, helpful ways to understand others on a deeper level. These lessons are essential for anyone in sales, marketing, or leadership."
—Dharmesh Shah, Co-founder of HubSpot

"Companies that are trying to grow in the 21st century economy must understand two critical things: how to empower people and how to harness data. This book draws from multiple fields like data science, artificial intelligence, psychology, and leadership to explain how enterprises of any size can use Personality AI to grow and thrive."
—Sheila Jordan, CIO of Symantec

"A must-read for any leader who wants to accelerate their relationships and help their team be more productive!"
—Tom Proulx, Co-founder of Intuit

"If you want to succeed in sales today, you need to understand how to connect with your clients on a deep level. In this book, Drew and Greg show you how AI can give you the kinds of insights that have never been available before. Highly recommend for any sales leader and their team!"
—John Barrows, Sales Trainer

"In a landscape filled with technology solutions that reduce human engagement, it's refreshing in this book to see technology built around enhancing human relationships—not replacing them."
—Jessica Yarmey, CMO of Club Pilates

"Sales is communication, pure and simple. The age-old saying, 'people buy from people' still rings true. With this book, Drew and Greg explain how you can use new technology to better understand and communicate with the millions of people who may become your customers."
—Dave Mattson, CEO of Sandler Sales Training

De la solapa interior

The ultimate playbook for using artificial intelligence to communicate better than ever before

In this hyper-connected world, effective communication is key to winning business. But there is one piece of the communication puzzle that many of us are still missing—personality. Our customers' personality traits drive how they think, what they value, and who they decide to trust. When we can accurately understand all of that—and we can, using the Personality AI tools in Predicting Personality—then we have the power to meet people where they are, establishing connections and influence that will lead to real growth.

This book is your introduction to the artificial intelligence technology that can bring the power of personality to your fingertips today. You'll learn to understand your own personality and use AI to drive next-generation sales, recruiting, coaching, team building, and more. Anyone whose work depends on effective communication can use data to generate personality insights and accelerate business. The end result of the Personality AI process is pure and simple: empathy. Learn these lessons to build trust, connection, and strong relationships in the digital era.