PRAISE FOR
THEY ASK YOU ANSWER
"This book is The Bible of content marketing and inbound sales. It offers an incredibly powerful yet simple message. It is 100 percent aligned with how customers think—yes, the ones who vote with their wallets and ultimately decide the fate of a business. More than just a book, this is a culmination of five years of testing and proving in the real world. It is for those business owners and marketers who would be willing to temporarily clear away their pre-conceived notions of what they think works, and be open to seeing how a fresh approach has already created transformational success for so many others. I also appreciate how easy it is to read. There's no jargon or filler. Love it!"
—JOHN SOH
"I'm a marketing agency owner and read a lot of books about marketing and sales. They Ask, You Answer is the best thing I've read on the topics of content and inbound marketing. I've bought over 60 copies of this book over the past few months and have been sending them to clients and prospective customers simply because no one has done a better job than Marcus at explaining content and inbound marketing in a way that the average person can grasp. They Ask, You Answer should be required reading for any modern CMO, marketing director, or VP of sales."
—JOE SULLIVAN
"This book teaches you core, fundamental, commonly overlooked truths that set the foundation for any marketing campaign you decide to do. You will no longer see marketing as a complex or gamblers game of attracting sales through any and all means until one way 'just works' to stick to. Incredibly calming and peaceful experience for a hardened marketer that has tried a lot of ways to market their products, but is still open to learning and understanding that there could be more that they haven't figured out. Exhilarating experience."
—DOUG MITCHELL
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Descripción Hardcover. Condición: new. Hardcover. The revolutionary guide that challenged businesses around the world to stop selling to their buyers and start answering their questions to get results; revised and updated to address new technology, trends, the continuous evolution of the digital consumer, and much more In todays digital age, the traditional sales funnelmarketing at the top, sales in the middle, customer service at the bottomis no longer effective. To be successful, businesses must obsess over the questions, concerns, and problems their buyers have, and address them as honestly and as thoroughly as possible. Every day, buyers turn to search engines to ask billions of questions. Having the answers they need can attract thousands of potential buyers to your companybut only if your content strategy puts your answers at the top of those search results. Its a simple and powerful equation that produces growth and success: They Ask, You Answer. Using these principles, author Marcus Sheridan led his struggling pool company from the bleak depths of the housing crash of 2008 to become one of the largest pool installers in the United States. Discover how his proven strategy can work for your business and master the principles of inbound and content marketing that have empowered thousands of companies to achieve exceptional growth. They Ask, You Answer is a straightforward guide filled with practical tactics and insights for transforming your marketing strategy. This new edition has been fully revised and updated to reflect the evolution of content marketing and the increasing demands of todays internet-savvy buyers. New chapters explore the impact of technology, conversational marketing, the essential elements every business website should possess, the rise of video, and new stories from companies that have achieved remarkable results with They Ask, You Answer. Upon reading this book, you will know: How to build trust with buyers through content and video.How to turn your web presence into a magnet for qualified buyers.What works and what doesnt through new case studies, featuring real-world results from companies that have embraced these principles.Why you need to think of your business as a media company, instead of relying on more traditional (and ineffective) ways of advertising and marketing.How to achieve buy-in at your company and truly embrace a culture of content and video.How to transform your current customer base into loyal brand advocates for your company. They Ask, You Answer is a must-have resource for companies that want a fresh approach to marketing and sales that is proven to generate more traffic, leads, and sales. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Nº de ref. del artículo: 9781119610144
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