What To Do When Machines Do Everything: How to Get Ahead in a World of AI, Algorithms, Bots, and Big Data - Tapa dura

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MALCOLM FRANK is the executive vice president of strategy and marketing at Cognizant, a global technology consultancy of over 250,000 employees.

PAUL ROEHRIG is vice president of strategy and marketing for Cognizant Digital Business and a founder of the Center for the Future of Work.

BEN PRING leads Cognizant’s Center for the Future of Work, which helps clients bring the future of work to life―today.

Malcolm, Paul, and Ben are also co-authors of Code Halos: How the Digital Lives of People, Things, and Organizations are Changing the Rules of Business.

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WHAT TO DO WHEN MACHINES DO EVERYTHING

Artificial intelligence has left the laboratory (and the movie lot) and is in your building. It's in your home. It's in your office. From Alexa to Nest to Siri to Uber to Waze, we are surrounded by smart machines running on incredibly powerful and self-learning software platforms.

And this is just the beginning.

Minute by minute, machines are doing more and more of the work we perform today.

When machines do everything what are you going to do?

• Will a robot take your job away?
• Will your company be "Ubered"?
• What will your industry look like in 10 years?
• Will your children be better off than you are?

The rise of artificial intelligence is the great story of our time.

Those who succeed in the next phase of the digital economy are not those who can create the new machines, but those who figure out what to do with them.

This book is your field guide.

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Discussing the ways digital machines and artificial intelligence (AI) will change our lives seems like a stimulating conversation for a dinner party, but truthfully, the Internet of Things is already reshaping the way we interact with our world—and it's only the beginning. Industries are transforming and careers are rising or falling.

The predominant perspectives on AI range from utopian, where machines create technological miracles and marvels, to dystopian, where labor is replaced by software and malevolent robots. The reality is, smart machines and AI will enable all of us to do more than is humanly possible. What To Do When Machines Do Everything explains what's real, along with a powerful framework for embracing this change, to ensure you and your business stay competitive in the next decade.

Written by thought leaders from Cognizant, one of the world's largest IT professional services companies, this field guide provides leaders at all levels an action plan for thriving in the new era of intelligent machines, including:

• Valuable rules of thumb to inspire and spearhead automation and improvement in every facet of your business
• Insight into the ways AI can mechanize job tasks, without eliminating the job, and boost human performance
• Guidelines for creating new hybrid business models—part digital, part physical—and the four most-common pitfalls to avoid

Numerous case studies give leaders a firsthand look at how today's pioneering organizations are using AI to advance growth, user experience, and overall value. What To Do When Machines Do Everything gives you the tools and mindset to reinvent yourself and your business.