Contemporary strategy analysis: Text and Cases Edition - Tapa blanda

Grant, Robert M.

 
9781119120841: Contemporary strategy analysis: Text and Cases Edition
Tapa blanda
ISBN 10: 1119120845 ISBN 13: 9781119120841
Editorial: John Wiley & Sons, 2015

Sinopsis

Robert M. Grant combines a highly accessible writing style with a concentration on the fundamentals of value creation and an emphasis on practicality in this leading strategy text.

In this new edition several topics have increased emphasis including:  platform-based competition and 'ecosystems' of related industries; the role of strategy making processes/practices; mergers, acquisitions and alliances; and additional emphasis on strategy implementation.  Cases are completely updated to include companies which are prominent in the business press and well known to students (eg Amazon, Tesla, Tough Mudder, Tata Group, Samsung). 

Contemporary Strategy Analysis: Text and Cases, 9th Edition combines the text with an updated collection of 20 case studies.  It is suitable for both MBA and advanced undergraduate students.

"Sinopsis" puede pertenecer a otra edición de este libro.

Acerca del autor

Robert M. Grant is the Eni Professor of Strategic Management at Bocconi University in Milan, and a Visiting Professor at Georgetown University and City University, London. His previous faculty positions included London Business School, California Polytechnic, University of British Columbia, and University of St Andrews. His business experience ranges from manufacturing tires (Firestone) and meat pies (Kraft Foods) to strategy consulting with companies such as Eni and American Express.

De la contraportada

<p><i><b>&lsquo;&lsquo;Great textbook that manages to provide both scientific insight as well as valuable tools for practice.&rsquo;&rsquo;</b></i></p> <p><b>Prof. Dr Phillip C. Nell,</b> Vienna University of Economics and Business, Austria</p> <p><b><i>&lsquo;&lsquo;Grant&rsquo;s Contemporary Strategy Analysis provides a comprehensive and practical review of all the key strategy topics, from analysing internal resources and capabilities to competitive advantage in mature industries. It provides a detailed and pragmatic overview, ideal for my Strategy Exec MBA module, with numerous practical case studies making it a must have for both post graduates and industry practitioners.&rsquo;&rsquo;</i></b><br /><br /><b><i>Amazon Reviewer</i></b></p> <p><b>Contemporary Strategy Analysis</b>, 9th edition, is the latest installment of Robert M. Grant&rsquo;s widely adopted and internationally acclaimed book on strategy analysis in a business context. An ideal study companion for MBA and advanced undergraduate courses, Grant employs his vibrant and accessible writing style to introduce the core concepts and principles of strategy analysis, whilst combining a rigorous approach to business strategy with highly relevant illustrations of current practice. The rich collection of contemporary examples which run throughout the book present an in-depth focus on strategy implementation, particularly the pressures on companies to reconcile scale economies with entrepreneurial flexibility, innovation with cost-efficiency and globalization with local responsiveness.</p> <p>The 9th edition is fully revised and updated to include greater emphasis on strategy implementation, platform-based competition and industry &ldquo;ecosystems&rdquo;, the role of strategy-making processes and practices, and mergers, acquisitions and alliances.&nbsp; <br /><br />This text and cases combined volume includes 24 full-length cases written specifically by the author to enable students to apply concepts and techniques of strategy analysis to real-life scenarios. The cases, which have been completely updated, include several new entries such as Tough Mudder, Haier Group, Chipotle and the Marijuana Industry.</p> <p><i><b>Contemporary Strategy Analysis</b></i> comes equipped with a strong package of additional teaching materials, including author videos, PowerPoint slides, instructor&rsquo;s manual, testbank and case teaching notes, all of which can be found at <b><a href="http://www.wiley.com/college/grant">www.wiley.com/college/grant</a>.</b></p> <p><b>Robert M. Grant</b> is the Eni Professor of Strategic Management at Bocconi University in Milan, and a Visiting Professor at Georgetown University and City University, London. His previous faculty positions included London Business School, California Polytechnic, University of British Columbia, and University of St Andrews. His business experience ranges from manufacturing tires (Firestone) and meat pies (Kraft Foods) to strategy consulting with companies such as Eni and American Express.</p>

"Sobre este título" puede pertenecer a otra edición de este libro.

Editorial
John Wiley & Sons
Año de publicación
2015
Idioma
Inglés
ISBN 10 
1119120845
ISBN 13 
9781119120841
Encuadernación
Tapa blanda
Número de páginas
776
Contacto del fabricante
no disponible
Persona responsable
no disponible

Otras ediciones populares con el mismo título

9780631231363: Contemporary Strategy Analysis. Concepts, Techniques, Applications, 4th Edition

Edición Destacada

ISBN 10:  0631231366 ISBN 13:  9780631231363
Editorial: Blackwell, 2002
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