Starting a Business All–In–One For Dummies - Tapa blanda

De la contraportada

8 BOOKS IN 1

• Entrepreneurship
• Developing Business Plans and Business Models
• Starting an Online Business
• Franchising and Home-Based Business
• Bookkeeping and Accounting
• Financial Management
• Managing Employees
• Marketing and Branding

All the practical advice you need for starting a business

Starting a business? Don't sweat it! Written in plain English and packed with simple, step-by-step instructions, this one-stop reference shows you how to start up our dream business from scratch, write a winning business plan, secure financing, manage your risks successfully, navigate your first year of operation, and much more!

• Eureka! You've got it! — develop a business concept, refine and define your business idea, create a business model, and find your target market
• Planning is half the battle — write a business plan, find funding, create a website for your business, and keep things legit with the right legal structure
• Show me the money — set up the books, understand your profits and losses, keep your cool with cost and budgeting, and satisfy the Tax Man
• Rules of management — hire, set goals, embrace corporate social responsibility, coach and mentor employees, and delegate to get things done
• If you build it... — optimize your marketing program, strengthen your marketing strategy, take stock of your business image, forge your brand, and create marketing communications that work

Open the book and find:

• Guidance if you're considering a franchise
• Tips for starting a home-based business
• The best ways to manage your business with technology
• Step-by-step guidance on keeping on top of the books
• Ways to increase employee engagement and motivation
• Strategies for overcoming obstacles in starting a business
• Invaluable social marketing strategies