Gamechangers: Creating Innovative Strategies for Business and Brands; New Approaches to Strategy, Innovation and Marketing - Tapa blanda

Acerca del autor

Peter Fisk is a business and innovation, brand and marketing expert. He is a bestselling author of six books, a keynote speaker, and experienced consultant and coach to business leaders around the world. He has been described by Business Strategy Review as "one of the best new business thinkers."
Peter founded and leads GeniusWorks, the brand and business innovation company, working with business leaders to see things differently, to imagine, develop and implement more inspired strategies for brands, innovation and marketing. He works globally and across sectors, sharing insights, ideas and next practices. Recent clients include American Express and Coca Cola, GSK and Marks & Spencer, Microsoft and O2, Philosophy and Red Bull, Shell and Virgin, Vodafone and Volkswagen.
He has worked with over 150 companies, in more than 30 countries.He was previously the transforming CEO of the world's largest marketing organisation, the Chartered Institute of Marketing.

De la contraportada

ARE YOU READY TO CHANGE THE WORLD?

Gamechangers don't want to be just a little better. They thinkbigger, see things differently. Define and shape markets in theirown vision.

Next generation businesses are disruptive and innovative. Moreambitious, with stretching vision and enlightened purpose. Theyfind their own space and shape it to their advantage, most of all,they have great ideas.

Gamechangers win by being smart, fast and connected. They createinspiring brands, delivered through enlightened business models.They combine all the tricks of 21st century business to engage andinspire people. To enable more, to make life better, and towin.

How will you change the game?

"Zigging when others zag is the only way to win in today'srapidly changing world. There's inspiration and learning aplenty inGamechangers. This book will change your world and help you becomea creative leader. Read and win!"
—Kevin Roberts, Worldwide CEO, Saatchi &Saatchi

"Thorough and smart, Gamechangers doesn't just identify thetrends shaping our business future, it offers us a roadmap for howto get there."
—Greg Williams, Editor, Wired Magazine

De la solapa interior

ARE YOU READY TO CHANGE THE WORLD?

Gamechangers don't want to be just a little better. They think bigger, see things differently. Define and shape markets in their own vision.

Next generation businesses are disruptive and innovative. More ambitious, with stretching vision and enlightened purpose. They find their own space and shape it to their advantage, most of all, they have great ideas.

Gamechangers win by being smart, fast and connected. They create inspiring brands, delivered through enlightened business models. They combine all the tricks of 21st century business to engage and inspire people. To enable more, to make life better, and to win.

How will you change the game?

Zigging when others zag is the only way to win in today's rapidly changing world. There's inspiration and learning aplenty in Gamechangers. This book will change your world and help you become a creative leader. Read and win!
--Kevin Roberts, Worldwide CEO, Saatchi & Saatchi

Thorough and smart, Gamechangers doesn't just identify the trends shaping our business future, it offers us a roadmap for how to get there.
--Greg Williams, Editor, Wired Magazine