Facebook Marketing For Dummies, 5th Edition (For Dummies Series) - Tapa blanda

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John Haydon is a leading expert on helping nonprofits use digital media to conduct online fundraising, and engage their supporters. He is a speaker, trainer, consultant, and a regular contributor to the Huffington Post and Social Media Examiner.

De la contraportada

Learn to:

• Create, administer, and customize your timeline
• Build an engaged fan base with Likes, Shares, and Comments
• Integrate Facebook with other marketing plans and measure results
• Use events, contests, and polls to promote your brand

Plan, refine, and maintain a successful Facebook marketing campaign

Are you a marketer looking to effectively add Facebook to your overall marketing mix? Consider this book the mecca of Facebook marketing. Inside, you’ll grasp the psychology of the Facebook user, build your fan base, increase your brand awareness, integrate Facebook marketing with other marketing strategies, and much more.

• Marketing in the digital age — find out how to build a social networking presence, leverage content to reach your audience, put viral marketing features to work for you, and build a winning strategy for your business
• Mirror, mirror on the wall — secure a spot for your business on Facebook, design a compelling Facebook Page, and use applications to further expand your presence within Facebook
• Go public — promote your Page, engage fans, measure your campaign’s success and utilize specific strategies and tactics proven to grow your fan base and increase awareness of your Page
• Dig a little deeper — advertise on Facebook by targeting a specific audience, create and test your ads, measure your ads’ success, and use Facebook social plugins to integrate Facebook into your website

Open the book and find:

• Steps for making your Page easy to find
• Tips for selling products and services via Facebook
• Ways to use Facebook Groups and Events for your business
• How to increase website traffic with Facebook social plugins
• Top business tips for Facebook
• Factors for long-term Facebook marketing success
• Recommended Facebook etiquette
• Common Facebook marketing mistakes to avoid