Big Data, Big Innovation: Enabling Competitive Differentiation through Business Analytics (Wiley and SAS Business Series) - Tapa dura

Acerca del autor

EVAN STUBBS is the Chief Analytics Officer for SAS Australia/New Zealand and a board member of the Institute of Analytics Professionals of Australia. He has driven innovation within General Motors, transformed organizations into analytical competitors, and advises leadership teams globally on how to survive the upcoming storm.

De la contraportada

Innovation, culture, and big data analytics

Ignoring the big data hype and diving right into the value proposition, Big Data, Big Innovation takes a long, hard look at linking big data to innovation. This comprehensive guide to differentiation will help your organization:

• Hire the right people and empower them with the right culture and motivation
• Define the right reporting lines and organizational structure
• Learn how big data drives both evolutionary and revolutionary innovation
• Merge the agility of a start-up with the scale of a blue-chip

Praise for BIG DATA, BIG INNOVATION

This book is a comprehensive look at the tidal wave of change that big data is driving across the globe. It is a must-read practical guide for key decision makers in the big data space. Once again Evan has done an excellent job demystifying the how to challenge that every organization is facing today.
Mark Steyn, CEO Asia Pacific, Hudson

Big Data, Big Innovation joins an exclusive club as one of the very few practical guides to analytics for the businessperson.
Steve Bennett, Head of Analytics and Information Management, News Corporation

Evan explores the intersection of two of the biggest corporate game changers of our generation: the increasingly burgeoning amount of information available and the strategy shift from a fixation on operational performance to business innovation.
Doug Laney, VP Information Innovation, Gartner

Evan Stubbs new book provides great insight into driving innovation through the sea of Big Data and Business Analytics . . . don t miss out!
Jay Liebowitz, Orkand Endowed Chair in Management and Technology, University of Maryland University College; editor of Big Data and Business Analytics

Brilliant and scintillating read, peppered with pragmatic doses of analytical insights . . . Evan s ability to weave together a confluence of factors into a coherent and clear framework for organizations embarking on this journey makes it a remarkable read.
Rahul Bhandari, Chief Analytics Officer, Cathay Pacific Asia Miles

De la solapa interior

We live in interesting times we ve never been so data rich yet insight poor. We re so awash in data that we ve invented new computing paradigms and systems merely to keep pace. The new normal is strange, and the disruption big data analytics implies will shake industry, society, and even our day-to-day lives.

Businesses that embrace this new way of thinking will survive. Those that don t will perish. In this epoch of rapid change, failure to capitalize on the value that lies in data is perilous the future is now and it demands action. Big Data, Big Innovation: Enabling Competitive Differentiation through Business Analytics brings an urgent voice to the need for businesses to embrace a new way of thinking and provides practical instructions on using big data analytics to support innovation throughout your organization.

Evan Stubbs illuminates big data analytics like no one else does. With an insider s view into the reality of what businesses are doing and what is possible with the right approach, Stubbs links big data to innovation and differentiation. This groundbreaking approach will help IT managers and executives learn faster, act faster, act smarter, and more to compete and survive.

Taking a hands-on approach, this playbook addresses not only the practicalities of big data and analytics but also the culture that needs to exist to be successful. Answering the questions often asked, this guide outlines how to identify opportunities, assemble teams and hire new specialists, cultivate the proper mindset to create a corporate incubator for data analytics progress and success, and design solutions that work in the real world.

With its step-by-step approach to the massive undertaking of making big data a differentiator, the book addresses every major consideration throughout the process. Further guidance is provided once the corporate culture and programs have reached maturity to ensure continued success and the proper approach to sustaining a competitive edge.