Making the Ask: 149 Tips for Soliciting Major Gifts (The Major Gifts Report) - Tapa blanda

 
9781118693070: Making the Ask: 149 Tips for Soliciting Major Gifts (The Major Gifts Report)
Tapa blanda
ISBN 10: 1118693078 ISBN 13: 9781118693070
Editorial: Wiley-VCH, 2013

Sinopsis

Originally published by Stevenson, Inc., this practical resource helps nonprofit professionals improve presentation skills; prepare effective solicitation teams; and train staff, volunteers and board members on the ask. It also gives expert advice on approaching donors for major gifts, tailoring individual proposals, and improving efforts to solicit major gifts.

Important topics covered include:

  • Closing techniques
  • Donor communication
  • Overcoming call reluctance
  • The science of asking questions
  • Negotiation skills
  • Setting the ask amount
  • Dealing with objections and refusals
  • Prospect conversation starters
  • Major gifts advisory committees
  • Listening skills tips
  • Decision delays
  • Upselling
  • Corporate solicitation
  • Gift proposals
  • Sales skills
  • Evaluating prospects

Please note that some content featured in the original version of this title has been removed in this published version due to permissions issues.

"Sinopsis" puede pertenecer a otra edición de este libro.

Acerca del autor

Scott C. Stevenson is the editor of Making the Ask: 149 Tips for Soliciting Major Gifts, published by Wiley.

"Sobre este título" puede pertenecer a otra edición de este libro.

Editorial
Wiley-VCH
Año de publicación
2013
Idioma
Inglés
ISBN 10 
1118693078
ISBN 13 
9781118693070
Encuadernación
Tapa blanda
Número de páginas
50
Editor
Stevenson Scott C.
Contacto del fabricante
no disponible
Persona responsable
no disponible