Signage and Wayfinding Design: A Complete Guide to Creating Environmental Graphic Design Systems - Tapa dura

Acerca del autor

Chris Calori and David Vanden-Eynden are principals of Calori & Vanden- Eynden/Design Consultants, an award-winning, internationally recognized design office devoted to making people's lives better with thoughtful, visually-compelling signage and wayfinding programs. Both Ms. Calori and Mr. Vanden- Eynden are Fellows of the Society for Environmental Graphic Design (SEGD) and are members of the AIGA. Ms. Calori is a Professional Affiliate of the American Institute of Architects New York Chapter.

Committed design thinkers and educators, Chris and David have taught and lectured on design at professional conferences and at notable universities, including Yale, the University of Cincinnati, The Ohio State University, California State University at Long Beach, and New York City's Fashion Institute of Technology.

Forewords by Tom Geismar and Ivan Chermayeff

De la contraportada

A Systematic, Cross-Disciplinary Approach to Communication in the Built Environment

Signage and Wayfinding Design is the cross-disciplinary go-to reference for any designer tasked with environmental graphic design (EGD). Fully updated to cover the latest in technology, usage, and requirements, this full-color second edition provides a one-stop resource for all aspects and stages of signage and wayfinding program design.

This book's proven, holistic, three-part Signage Pyramid approach segments signage into interrelated information content, graphic, and hardware systems, discussing each system separately to provide deep detail with the clarity and focus that characterize this market-leading reference.

• Examine over 350 full-color images of projects, concepts, drawings, and diagrams
• Discover how signage creates and reinforces brand identity
• Explore sign nomenclature and information hierarchy strategies
• Learn about sign graphic elements, layouts, and graphic application methods
• Gain insight on three-dimensional sign forms, materials, lighting, and technologies
• Get up to date on the latest digital technology and ADA considerations

Signage and Wayfinding Design is the systematic, comprehensive reference every designer and client needs, providing an in-depth view of design thinking applied to the EGD process.