Type Rules: The Designer's Guide to Professional Typography - Tapa blanda

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Type Rules!, Fourth Edition is an up-to-date, thorough introduction to the principles and practices of typography. From the fundamentals to cutting-edge applications, this edition has everything today's serious designer needs to use type effectively. Dozens of exercises reinforce authoritative coverage on such topics as how to select the appropriate type for the job, how to set type like a pro, and how to design a typeface, as well as how to fully harness the power of major design packages including the Adobe Creative Suite.Includes video clips showing examples of projects discussed in Chapter 11- Type on the Web and Chapter 12- Type in Motion

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A comprehensive introduction to typography, from principle to practice

Type Rules!, Fourth Edition is an up-to-date, thorough introduction to the principles and practices of typography. From the fundamentals to cutting-edge applications, this Fourth Edition has everything today's serious designer needs in order to use type effectively. Dozens of exercises reinforce authoritative coverage on such topics as how to select the appropriate type for the job, how to set type like a pro, how to avoid common mistakes, and how to design a typeface, as well as how to fully harness the typographic features and power of InDesign – with new coverage of the latest version. Bonus videos tied to the book offer examples of digital typography and type in motion.

"I've purchased and read just about every book on typography written over the last twenty-five years. Ilene Strizver's Type Rules! is one of the best. It's a book that will prove its value time and again."
—Allan Haley, Director of Words and Letters, Monotype Imaging

"Type Rules! is a must-have book for students and professionals alike. I highly recommend it."
—Prof. Ed Benguiat, world-renowned type designer and educator, School of Visual Arts

This new Fourth Edition includes:

• Expanded coverage of type on the web, web fonts, and type in motion
• New chapters on typographic hierarchy and guidelines for mobile devices
• Access to bonus video content
• More type tips and embedded exercises than ever before
• In-depth coverage of the latest type trends, including OpenType, scaling logos, and interactive typography
• An expanded discussion of the history of typography and notable type designers, along with a glossary of key terms