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Plain English guidance for strategic business analytics and big data implementation In today's challenging economy, business analytics and big data have become more and more ubiquitous. While some businesses don't even know where to start, others are struggling to move from beyond basic reporting. In some instances management and executives do not see the value of analytics or have a clear understanding of business analytics vision mandate and benefits. Win with Advanced Analytics focuses on integrating multiple types of intelligence, such as web analytics, customer feedback, competitive intelligence, customer behavior, and industry intelligence into your business practice. * Provides the essential concept and framework to implement business analytics * Written clearly for a nontechnical audience * Filled with case studies across a variety of industries * Uniquely focuses on integrating multiple types of big data intelligence into your business Companies now operate on a global scale and are inundated with a large volume of data from multiple locations and sources: B2B data, B2C data, traffic data, transactional data, third party vendor data, macroeconomic data, etc. Packed with case studies from multiple countries across a variety of industries, Win with Advanced Analytics provides a comprehensive framework and applications of how to leverage business analytics/big data to outpace the competition.
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Win with Advanced Business Analytics
"Win with Advanced Business Analytics is an essential guide for the business leader on how to extract value from the organization's data assets. It's recommended reading for any executive looking to transform their organization through analytics."
--Sal Iannuzzi, CEO, Monster Worldwide, Inc.
"An analytics revolution is transforming business, breaking down organizational silos and empowering frontline employees to make profit-optimizing decisions. If you are looking for a sherpa to guide you to analytics success, Win with Advanced Business Analytics will ensure your business reaches its own highest summit."
--Christoper Krohn, President and CMO, Restaurant.com
"In the era of Big Data, companies need to have a strong analytics foundation to compete effectively. Win with Advanced Business Analytics gives business leaders all the essential principles needed to get the most from its data assets."
--Gail F Goodman, CEO, Constant Contact
"The days of analysis paralysis are over . . . Win with Advanced Business Analytics does a masterful job of showing how information can be leveraged to make an immediate business impact. You'll leave with a deeper understanding of how to ensure data has the maximum benefit to your organization."
--Steve Pemberton, Divisional Vice President and Chief Diversity Officer, Walgreens
"Dr. Harriott and Mr. Isson demystify the use of data and empower the business leader to move from anecdotes to analytics. The business owner can benefit from a paradigm shift away from intuition towards a solid foundation of analytics, predictability, and results."
--Steve Pogorzelski, CEO, ClickFuel
"Anyone working in global health, as I have for nearly three decades, knows firsthand the power of evidence-based practice to guide policy and raise the standard of care. In this book, both rigorous and easily accessible, the authors provide helpful frameworks to harness that power across diverse fields. This book is an essential read for any leader who wants to leverage the power of analytics in addressing the great problems of our times."
--Dr. Paul Farmer, Kolokotrones University Professor at Harvard University and Cofounder, Partners In Health
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- EditorialWiley John + Sons
- Año de publicación2012
- ISBN 10 1118370600
- ISBN 13 9781118370605
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- Número de páginas416
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Win with Advanced Business Analytics: Creating Business Value from Your Data by Isson, Jean-Paul, Harriott, Jesse [Hardcover ]
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Descripción Hardcover. Condición: new. Hardcover. Plain English guidance for strategic business analytics and big data implementation In today's challenging economy, business analytics and big data have become more and more ubiquitous. While some businesses don't even know where to start, others are struggling to move from beyond basic reporting. In some instances management and executives do not see the value of analytics or have a clear understanding of business analytics vision mandate and benefits. Win with Advanced Analytics focuses on integrating multiple types of intelligence, such as web analytics, customer feedback, competitive intelligence, customer behavior, and industry intelligence into your business practice. Provides the essential concept and framework to implement business analyticsWritten clearly for a nontechnical audienceFilled with case studies across a variety of industriesUniquely focuses on integrating multiple types of big data intelligence into your business Companies now operate on a global scale and are inundated with a large volume of data from multiple locations and sources: B2B data, B2C data, traffic data, transactional data, third party vendor data, macroeconomic data, etc. Packed with case studies from multiple countries across a variety of industries, Win with Advanced Analytics provides a comprehensive framework and applications of how to leverage business analytics/big data to outpace the competition. Plain English guidance for strategic business analytics and big data implementation In today's challenging economy, business analytics and big data have become more and more ubiquitous. While some businesses don't even know where to start, others are struggling to move from beyond basic reporting. This item is printed on demand. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Nº de ref. del artículo: 9781118370605
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Win with Advanced Business Analytics: Creating Business Value from Your Data
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(2012)
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ISBN 13: 9781118370605
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Descripción Hardback. Condición: New. New copy - Usually dispatched within 4 working days. Plain English guidance for strategic business analytics and big data implementation In today's challenging economy, business analytics and big data have become more and more ubiquitous. While some businesses don't even know where to start, others are struggling to move from beyond basic reporting. Nº de ref. del artículo: B9781118370605
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