Win with Advanced Business Analytics: Creating Business Value from Your Data: 62 (Wiley and SAS Business Series) - Tapa dura

Acerca del autor

JEAN PAUL ISSON is an internationally recognized speaker and an expert in advanced business analytics. He is Global Vice President of BI and predictive analytics at Monster Worldwide, Inc., where he has built his team from the ground up and successfully conceived and implemented advanced analytics and web mining solutions. Prior to joining Monster, Isson led the global customer behavior modeling team at Rogers Wireless, implementing churn models and pioneering the Customer Lifetime Value segmentation to optimize services marketing and sales activities.

JESSE S. HARRIOTT, PHD, is Chief Analytics Officer for Constant Contact. Previously, Jesse was Chief Knowledge Officer at Monster Worldwide where he helped drive annual revenue from $300 million to over $1.3 billion. Harriott started an international analytics division at Monster and created the Monster Employment Index, now tracked in the United States, Europe, and Asia by millions of people. He also led web analytics, business intelligence, competitive intelligence, data governance, marketing research, and sales analytics departments for Monster. Jesse has taught at the University of Chicago and was named one of Boston's Top 40 Under 40.

De la contraportada

Today's companies operate on a global scale and are inundated with an overwhelming volume of data from a number of multiple locations and sources: B2B data, B2C data, traffic data, transactional data, third-party vendor data, and macroeconomic data, among others. While some businesses don't even know where to start, others are still struggling to move beyond basic reporting. In some instances, management and executives don't have a clear understanding of businessintelligence and don't see the value of analytics.

With invaluable insights from authors Jean Paul Isson and Jesse Harriott--renowned businessintelligence (BI) leaders--Win with Advanced Business Analytics: Creating Business Value from Your Data provides CFOs, chief marketing officers, directors of marketing, and business managers with a new way of looking at integrating the multiple types of intelligence into their business practice.

Written clearly for the nontechnical professional, this definitive guide shows you how to gain the most opportunity and value from every type of business intelligence, with essential guidance on:

• The challenge of business analytics
• The BASP framework: pillars of business analytics success
• Big and little data--different types of intelligence
• Leveraging digital analytics effectively
• Winning with predictive analytics
• Social media analytics
• Mobile analytics
• The future of analytics

Use data more effectively. Take your analytics to the next level. Unleash the potential buried in your company's data. Do it all with the visionary guidance found in Win with Advanced Business Analytics.

De la solapa interior

Today's companies operate on a global scale and are inundated with an overwhelming volume of data from a number of multiple locations and sources: B2B data, B2C data, traffic data, transactional data, third-party vendor data, and macroeconomic data, among others. While some businesses don't even know where to start, others are still struggling to move beyond basic reporting. In some instances, management and executives don't have a clear understanding of business intelligence and don't see the value of analytics.

With invaluable insights from authors Jean Paul Isson and Jesse Harriott--renowned business intelligence (BI) leaders--Win with Advanced Business Analytics: Creating Business Value from Your Data provides CFOs, chief marketing officers, directors of marketing, and business managers with a new way of looking at integrating the multiple types of intelligence into their business practice.

Written clearly for the nontechnical professional, this definitive guide shows you how to gain the most opportunity and value from every type of business intelligence, with essential guidance on:

• The challenge of business analytics
• The BASP framework: pillars of business analytics success
• Big and little data--different types of intelligence
• Leveraging digital analytics effectively
• Winning with predictive analytics
• Social media analytics
• Mobile analytics
• The future of analytics

Use data more effectively. Take your analytics to the next level. Unleash the potential buried in your company's data. Do it all with the visionary guidance found in Win with Advanced Business Analytics.