Anticipate: Knowing What Customers Need Before They Do - Tapa dura

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BILL THOMAS is founder of Centric Performance, LLC, providing a strategic framework and practical tools to organizations committed to enhancing their customer focus and value chain partnerships. Thomas is the creator of the Customer Focus Maturity Model^®, the first model to identify both the external and internal stages a company goes through, and techniques they use, to optimize the profitability of their customer/supplier relationships. Thomas has worked with dozens of organizations in their customer focus efforts and has designed and implemented long-term customer focus strategies and processes for many of them.

JEFF TOBE is a Certified Speaking Professional who was chosen as "one of the top 15 speakers in North America" by readers of Meetings and Conventions magazine. As the founder of Coloring Outside the Lines, Tobe teaches organizations how to think more creatively when it comes to designing and implementing the ideal customer experience. He is a frequent guest on business radio shows and podcasts and has been seen on NBC, Fox News, and local stations across the country.

De la contraportada

Much of the discussion on customer loyalty has centered on the hospitality or retail industries, analyzing customer experience management at Disney, Starbucks, Nordstrom, and the like. But how can other organizations including manufacturing, financial services, or nonprofits better design, implement, and leverage the most effective customer experience? What steps can organizations take to move from reactive to active and ultimately to a proactive customer focus?

Anticipate provides proven guidance on how to turn satisfied customers into enthusiastic customers who help generate the highest return. Using proprietary tools—such as the Customer Focus Maturity Model^® and Value Chain Labs^®—it explains, in detail, how to develop a customer/supplier relationship that helps both sides anticipate where they need to go. You'll learn:

• How to apply the Ten-Point Customer Focus Framework, which outlines the key steps successful companies use to create a clear and compelling linkage between their customer focus, growth strategy, and results
• The three levels of implementation as defined by the Customer Focus Maturity Model^® and specific techniques to move your organization further along within a given stage, and from one stage to the next
• How to differentiate among customer behavior, satisfaction, and loyalty, and why a repeat customer isn't always a loyal customer or one worth keeping
• How to define and deliver unique value at each customer/supplier touch point
• How to build, drive, and leverage a value-creating culture throughout the organization, with customers and with your broader value chain

Anticipate shows you the way to partner with and walk alongside a customer to build an ideal experience together—and eventually, to enjoy the profits of that partnership. For more information, visit www.AnticipateTheExperience.com.

De la solapa interior

Much of the discussion on customer loyalty has centered on the hospitality or retail industries, analyzing customer experience management at Disney, Starbucks, Nordstrom, and the like. But how can other organizations including manufacturing, financial services, or nonprofits better design, implement, and leverage the most effective customer experience? What steps can organizations take to move from reactive to active and ultimately to a proactive customer focus?

Anticipate provides proven guidance on how to turn satisfied customers into enthusiastic customers who help generate the highest return. Using proprietary tools—such as the Customer Focus Maturity Model® and Value Chain Labs®—it explains, in detail, how to develop a customer/supplier relationship that helps both sides anticipate where they need to go. You'll learn:

• How to apply the Ten-Point Customer Focus Framework, which outlines the key steps successful companies use to create a clear and compelling linkage between their customer focus, growth strategy, and results
• The three levels of implementation as defined by the Customer Focus Maturity Model® and specific techniques to move your organization further along within a given stage, and from one stage to the next
• How to differentiate among customer behavior, satisfaction, and loyalty, and why a repeat customer isn't always a loyal customer or one worth keeping
• How to define and deliver unique value at each customer/supplier touch point
• How to build, drive, and leverage a value-creating culture throughout the organization, with customers and with your broader value chain

Anticipate shows you the way to partner with and walk alongside a customer to build an ideal experience together—and eventually, to enjoy the profits of that partnership. For more information, visit www.AnticipateTheExperience.com.