You Should Test That: Conversion Optimization for More Leads, Sales and Profit or The Art and Science of Optimized Marketing - Tapa blanda

Acerca del autor

Chris Goward is founder and CEO of WiderFunnel, the conversion optimization agency that has improved marketing results by up to 400% for such firms as eBay, Google, BabyAge.com, SAP, Electronic Arts, Iron Mountain, Expensify, Hair Club, and many more. Chris is recognized as a conversion optimization thought leader, has an influential blog (WiderFunnel.com/blog), and speaks internationally at such conferences as Search Engine Strategies, Pubcon, eMetrics, Search Marketing Expo, European Conversion Summit, IIMA, Conversion Conference, and Internet Marketing Conference.

De la contraportada

Join the Scientific Marketing Revolution

Conversion optimization has become the go-to strategy formarketers to increase demand and profit from their websites. YouShould Test That! provides the strategy, methods, andframeworks that have lifted conversion rates by up to 400% fororganizations such as Shutterfly, Google, Salesforce, ElectronicArts, Iron Mountain, SAP, and many other fast-growth companies andstartups.

You'll learn fresh tactics, previously hidden marketinginsights, and proven processes that deliver unbeatable competitiveadvantage. Use what you learn in this book to turn your onlinemarketing channels into high-performance conversion funnels.

• Prioritize where and what to test on your websites and landingpages for maximum revenue lift
• Master all testing types, including multivariate, A/B/n, andsplit path
• Evaluate the key analytics reports—essential tounderstanding where you are now
• Create a conversion optimization strategy aligned with yourbusiness and marketing goals, and get your team on board
• Test for relevance, clarity, urgency, and other key factors inthe Landing Page Influence Function for Tests (LIFT) model
• Follow compelling case studies and learn how to emulate theirsuccess

"You Should Test That! provides an easy to understandframework for testing, and lots of excellent ideas for how tooptimize toward specific goals. It's a much needed, comprehensiveapproach to testing."
—Jesse Nichols, Agency Partnerships, GoogleAnalytics

"When you've finished You Should Test That!, you'll bearmed not just with the belief in the importance of testing andoptimization, but with the mental tools to accomplish them."
—Stefan Tornquist, VP Research, Econsultancy US

"In You Should Test That!, Chris doesn't just talk aboutwhat you should test, but how to think about your marketing in avery smart and strategic way."
—Mitch Joel, President of Twist Image and Author,Blogger, Podcaster of Six Pixels of Separation

De la solapa interior

Join the Scientific Marketing Revolution

Conversion optimization has become the go-to strategy for marketers to increase demand and profit from their websites. You Should Test That! provides the strategy, methods, and frameworks that have lifted conversion rates by up to 400% for organizations such as Shutterfly, Google, Salesforce, Electronic Arts, Iron Mountain, SAP, and many other fast-growth companies and startups.

You'll learn fresh tactics, previously hidden marketing insights, and proven processes that deliver unbeatable competitive advantage. Use what you learn in this book to turn your online marketing channels into high-performance conversion funnels.

• Prioritize where and what to test on your websites and landing pages for maximum revenue lift
• Master all testing types, including multivariate, A/B/n, and split path
• Evaluate the key analytics reports--essential to understanding where you are now
• Create a conversion optimization strategy aligned with your business and marketing goals, and get your team on board
• Test for relevance, clarity, urgency, and other key factors in the Landing Page Influence Function for Tests (LIFT) model
• Follow compelling case studies and learn how to emulate their success

You Should Test That! provides an easy to understand framework for testing, and lots of excellent ideas for how to optimize toward specific goals. It's a much needed, comprehensive approach to testing.
--Jesse Nichols, Agency Partnerships, Google Analytics

When you've finished You Should Test That!, you'll be armed not just with the belief in the importance of testing and optimization, but with the mental tools to accomplish them.
--Stefan Tornquist, VP Research, Econsultancy US

In You Should Test That!, Chris doesn't just talk about what you should test, but how to think about your marketing in a very smart and strategic way.
--Mitch Joel, President of Twist Image and Author, Blogger, Podcaster of Six Pixels of Separation