Managing and Using Information Systems: A Strategic Approach - Tapa blanda

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About the Authors

DR. KERI E. PEARLSON is president of KP Partners, a CIO advisory services firm specializing in executive education and management coaching in the area of strategic use of information systems and organizational design. A former faculty member of the Graduate School of Business at the University of Texas at Austin, Dr. Pearlson is the co-author of Zero Time: Providing Instant Customer Value—Every Time, All the Time (John Wiley & Sons, 2000). Dr. Pearlson holds a Doctorate in Business Administration (DBA) in Management Information Systems from the Harvard Business School and both a Master's Degree in Industrial Engineering Management and a Bachelor's Degree in Applied Mathematics from Stanford University.

DR. CAROL S. SAUNDERS is professor of Management at the University of Central Florida in Orlando, Florida and Schoeller Senior Fellow (2012) at the University of Erlangen-Nuremburg. She served as General Conference Chair of the International Conference on Information Systems (ICIS) in 1999 and Telecommuting '96. She was editor-in-chief of MIS Quarterly from 2005-2007. She has received the Association of Information Systems (AIS) LEO award for lifetime accomplishments and is a Fellow of the AIS. Dr. Saunders holds a Ph.D. in Organizational Behavior and Management from the University of Houston and an MBA from the University of North Carolina at Chapel Hill. In addition to her academic positions, Dr. Saunders has worked for IBM and EXXON Company, U.S.A.

De la contraportada

"Information technology and business are becoming inextricably interwoven. I don't think anybody can talk meaningfully about one without talking about the other."—Bill Gates, Microsoft

EXPLOIT THE POTENTIAL OF TECHNOLOGY AND SOCIAL BUSINESS FOR COMPETITIVE ADVANTAGE.

Information systems are at the heart of virtually every business process, and decision. Like previous editions, this fifth edition of Managing and Using Information Systems by Pearlson and Saunders gives you the foundation to become a knowledgeable participant in information systems decisions and to manage information for competitive advantage.

This edition continues to focus on ideas that impact the new generation of "digital natives"—managers who are at home in the digital world and expect to leverage technologies in their business lives. Brief, yet complete, this text provides a basic framework for understanding the relationships among business strategy, information systems, and organizational strategies.

Whether you're coming from IS or the business management side, Managing and Using Information Systems, Fifth Edition will give you a valuable grasp of how technologies affect business decisions, so you can grab every opportunity for business success.

New to the Fifth Edition:

• The concept of social business and its place in today's connected world is integrated throughout the text. New "Social Business Lens" sections in every chapter demonstrate the social business implications of the material.
• New Geographic Lens textboxes highlight the global implications of chapter content.
• All chapters are thoroughly updated. The text includes new coverage of social business strategy, CRM, agile processes, activity streams, activity-based costing, cloud computing, open source software, and business intelligence and analytics.
• Cases in all chapters are updated or replaced.