Scenario Planning: A Field Guide to the Future - Tapa blanda

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WOODY WADE heads Wade & Co., a management consultancy focused on business foresight, and frequently speaks on the topic of future trends. With an MBA from Harvard Business School, he has more than thirty years of business experience, specifically in international marketing and strategy development. He has worked for two Swiss private banks; served as a member of the executive board of the Geneva-based World Economic Forum; and was the marketing director of the world-renowned Ecole Hôtelière de Lausanne.

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IS YOUR BUSINESS READY FOR THE FUTURE?

While crystal balls cannot actually see into the future, a methodology does exist that can help you visualize it. Or to be more precise, this methodology helps you see a range of alternative futures?or scenarios?that could plausibly emerge, depending on how current developments continue to unfold.

Scenario Planning serves as a guide to looking at your business, and the world, years from now, posing thoughtful questions about the possible consequences of current (and possible future) trends. It helps decision-makers see opportunities and threats that could emerge beyond their normal planning horizon. This book will help you:

• Outline (and prepare for) any trends that could change the political, social, and economic landscapes and significantly impact your business
• Explore the impact of technological advances and new competitors
• Examine challenges that are only dimly recognizable as potential problems today

This visual book will help you answer the question, "Is my organization ready for every possibility?"