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Sinopsis
A revised new edition of the bestselling toolkit for creating, building, and maintaining a strong brand
From research and analysis through brand strategy, design development through application design, and identity standards through launch and governance, Designing Brand Identity, Fourth Edition offers brand managers, marketers, and designers a proven, universal five-phase process for creating and implementing effective brand identity. Enriched by new case studies showcasing successful world-class brands, this Fourth Edition brings readers up to date with a detailed look at the latest trends in branding, including social networks, mobile devices, global markets, apps, video, and virtual brands.
- Features more than 30 all-new case studies showing best practices and world-class
- Updated to include more than 35 percent new material
- Offers a proven, universal five-phase process and methodology for creating and implementing effective brand identity
"Sinopsis" puede pertenecer a otra edición de este libro.
Acerca del autor
Alina Wheeler is a branding consultant and author. Her business is managing perception, her service is strategic imagination, and her passion is branding. She uses an engaging process to achieve brand clarity, revitalize brands, and re-energize collaborators. Designing Brand Identity has been translated into Chinese, Korean, Polish, Portuguese, Russian, and Vietnamese. Wheeler has also coauthored Brand Atlas: Branding Intelligence Made Visible.
De la contraportada
Who are you?
Who needs to know?
Why should they care?
How will they find out?
The bestselling toolkit for the whole branding team
Whether your goal is to revitalize an existing brand or launch a new one, here is a proven, universal five-phase process for amplifying differentiation, fueling recognition, and building brand champions. From research and analysis through brand strategy, from design development through brand standards, and from launch to governance, Designing Brand Identity is the most comprehensive resource used by brand builders all over the world as an essential reference for the entire process.
This thoroughly updated Fourth Edition offers insights into current trends in social networks, mobile devices, global markets, and virtual brands as well as emerging tools such as apps and video. More than 30 new case studies showcase global best practices and successful world-class brands, from IBM to Starbucks to Santos Brasil.
Praise for Designing Brand Identity
Writers have The Elements of Style. Managers have The Effective Executive. Chairpeople have Robert's Rules of Order. And now brand-builders have Designing Brand Identity. If you have (or would like to have) responsibility for managing, measuring, critiquing, or designing a brand, you've found your bible.
Marty Neumeier, author, The Brand Gap
Designing Brand Identity is a recipe book for brand-builders. Wheeler does for branding what Julia Child did for cooking.
Patricia Martin, author, RenGen
"Sobre este título" puede pertenecer a otra edición de este libro.
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Designing Brand Identity: An Essential Guide for the Whole Branding Team
Publicado por
John Wiley and Sons, 2012
ISBN 10: 1118099206
ISBN 13: 9781118099209
Antiguo o usado
Paperback
Librería: WorldofBooks, Goring-By-Sea, WS, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Paperback. Condición: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Nº de ref. del artículo: GOR006134202
Cantidad disponible: 6 disponibles
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Designing Brand Identity: An Essential Guide for the Whole Branding Team, 4th Edition
Publicado por
John Wiley and Sons, 2012
ISBN 10: 1118099206
ISBN 13: 9781118099209
Antiguo o usado
Tapa dura
Librería: Books From California, Simi Valley, CA, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Hardcover. Condición: Good. Cover shows minor shelf wear. Pages are clean, text intact and unmarred. Nº de ref. del artículo: mon0003686916
Cantidad disponible: 1 disponibles
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Designing Brand Identity: An Essential Guide for the Whole Branding Team
Publicado por
John Wiley & Sons, 2013
ISBN 10: 1118099206
ISBN 13: 9781118099209
Antiguo o usado
Tapa dura
Librería: Anybook.com, Lincoln, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Condición: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In fair condition, suitable as a study copy. No dust jacket. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1400grams, ISBN:9781118099209. Nº de ref. del artículo: 9781814
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Designing Brand Identity: An Essential Guide for the Whole Branding Team
Librería: Bahamut Media, Reading, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Hardcover. Condición: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Nº de ref. del artículo: 6545-9781118099209
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Designing Brand Identity: An Essential Guide for the Whole Branding Team
Librería: AwesomeBooks, Wallingford, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Hardcover. Condición: Very Good. Designing Brand Identity: An Essential Guide for the Whole Branding Team This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Nº de ref. del artículo: 7719-9781118099209
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Designing Brand Identity: An Essential Guide for the Whole Branding Team, 4th Edition
Publicado por
John Wiley and Sons, 2012
ISBN 10: 1118099206
ISBN 13: 9781118099209
Antiguo o usado
Tapa dura
Librería: ThriftBooks-Reno, Reno, NV, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Hardcover. Condición: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 2.95. Nº de ref. del artículo: G1118099206I4N00
Cantidad disponible: 1 disponibles
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Designing Brand Identity: An Essential Guide for the Whole Branding Team, 4th Edition
Publicado por
John Wiley and Sons, 2012
ISBN 10: 1118099206
ISBN 13: 9781118099209
Antiguo o usado
Tapa dura
Librería: ThriftBooks-Reno, Reno, NV, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Hardcover. Condición: Very Good. No Jacket. Missing dust jacket; May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 2.95. Nº de ref. del artículo: G1118099206I4N01
Cantidad disponible: 1 disponibles
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Designing Brand Identity: An Essential Guide for the Whole Branding Team, 4th Edition
Publicado por
John Wiley and Sons, 2012
ISBN 10: 1118099206
ISBN 13: 9781118099209
Antiguo o usado
Tapa dura
Librería: ThriftBooks-Dallas, Dallas, TX, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Hardcover. Condición: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 2.95. Nº de ref. del artículo: G1118099206I4N00
Cantidad disponible: 1 disponibles
Imagen de archivo
Designing Brand Identity: An Essential Guide for the Whole Branding Team, 4th Edition
Publicado por
John Wiley and Sons, 2012
ISBN 10: 1118099206
ISBN 13: 9781118099209
Antiguo o usado
Tapa dura
Librería: ThriftBooks-Atlanta, AUSTELL, GA, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Hardcover. Condición: Very Good. No Jacket. Missing dust jacket; May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 2.95. Nº de ref. del artículo: G1118099206I4N01
Cantidad disponible: 1 disponibles
Imagen de archivo
Designing Brand Identity: An Essential Guide for the Whole Branding Team, 4th Edition
Publicado por
John Wiley and Sons, 2012
ISBN 10: 1118099206
ISBN 13: 9781118099209
Antiguo o usado
Tapa dura
Librería: ThriftBooks-Reno, Reno, NV, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Hardcover. Condición: Good. No Jacket. Former library book; Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 2.95. Nº de ref. del artículo: G1118099206I3N10
Cantidad disponible: 1 disponibles