Web Marketing for Dummies®, 3rd Edition - Tapa blanda

Acerca del autor

Jan Zimmerman has provided web marketing, social media, and sitemanagement services to businesses of all types and sizes through her company, Watermelon Mountain Web Marketing, for more than a decade.

De la contraportada

Can your business benefit from online marketing? Build your plan with help from a pro!

The web is a bundle of wonderful destinations. Add an online strategy to your marketing plan and take advantage of all it offers! This book covers defining your market and working out your plan, building an effective website, maximizing search engine marketing, going mobile, reaching customers through Facebook and Twitter, and more.

• Plan, plan, plan — understand web marketing essentials, explore how the web can support your business goals, and define your plan

• Site of the action — create a website that's user-friendly, packed with effective content, and designed to convert visitors into buyers

• Keep 'em coming back — with regular updates, reviews, testimonials, and webinars

• Use analytics — to see what's working and what isn't

• Google and more — optimize your site for Google, Yahoo!, Bing, and specialty search directories

• Wave your banner — learn about online banner ads, pay per click, sponsorships, and daily deal sites

• Get going — explore mobile marketing options such as SMS, mobile e-mail, and coupon distribution

• Be socially successful — see how to use Facebook, Twitter, and LinkedIn

Open the book and find:

• Tips on designing your business website

• Steps for adding e-commerce to your site

• Hints on getting found bysearch engines

• How e-mail adds to your marketing plan

• Why social media is a big deal in web marketing

• When paid advertising is a good choice

• How to analyze the results of your efforts

Learn to:

• Use e-mail marketing, pay per click, and banner ads

• Maximize social media to build brand loyalty

• Select the best tools to market an e-commerce site

• Stay ahead with mobile marketing