Thinking About Answers: The Application of Cognitive Processes to Survey Methodology: 49 (Research Methods for the Social Sciences) - Tapa blanda

Sudman, Seymour

 
9781118016091: Thinking About Answers: The Application of Cognitive Processes to Survey Methodology: 49 (Research Methods for the Social Sciences)
Tapa blanda
ISBN 10: 1118016092 ISBN 13: 9781118016091
Editorial: Jossey-Bass, 1995

Sinopsis

In this important book, the authors explore what answers mean in relation to how people understand the world around them and communicate with one another. They offer practical and theoretical insights that will prove invaluable when developing questionnaires.

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Acerca del autor

SEYMOUR SUDMAN is a Walter H. Stellner Distinguished Professor of Marketing and deputy director and research professor at the Survey Research Laboratory at the University of Illinois, Urbana-Champaign. He is the author, coauthor, or editor of seventeen books including Asking Questions (Jossey-Bass, 1982) which he wrote with Norman M. Bradburn.

NORMAN M. BRADBURN is senior vice president for National Opinion Research. He is the Tiffany and Margaret Blake Distinguished Service professor in the department of psychology and the Harris Graduate School of Public Policy Studies at the University of Chicago.

NORBERT SCHWARZ is professor of psychology at the University of Michigan, Ann Arbor, and a research scientist at the survey research center of Michigan's Institute for Social Research. With Seymour Sudman he wrote Context Effects in Social and Psychological Research (1992), Autobiographical Memory and the Validity of Retrospective Reports (1994).

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Editorial
Jossey-Bass
Año de publicación
1995
Idioma
Inglés
ISBN 10 
1118016092
ISBN 13 
9781118016091
Encuadernación
Tapa blanda
Número de páginas
322
Contacto del fabricante
no disponible
Persona responsable
no disponible

Otras ediciones populares con el mismo título

9780787901202: Thinking About Answers: Application of Cognitive Processes to Survey Methodology (JOSSEY BASS SOCIAL AND BEHAVIORAL SCIENCE SERIES)

Edición Destacada

ISBN 10:  0787901202 ISBN 13:  9780787901202
Editorial: Jossey-Bass Inc.,U.S., 1995
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