Sinopsis
This is a pre-1923 historical reproduction that was curated for quality. Quality assurance was conducted on each of these books in an attempt to remove books with imperfections introduced by the digitization process. Though we have made best efforts - the books may have occasional errors that do not impede the reading experience. We believe this work is culturally important and have elected to bring the book back into print as part of our continuing commitment to the preservation of printed works worldwide.
"Sinopsis" puede pertenecer a otra edición de este libro.
Reseña del editor
This is a pre-1923 historical reproduction that was curated for quality. Quality assurance was conducted on each of these books in an attempt to remove books with imperfections introduced by the digitization process. Though we have made best efforts - the books may have occasional errors that do not impede the reading experience. We believe this work is culturally important and have elected to bring the book back into print as part of our continuing commitment to the preservation of printed works worldwide.
Biografía del autor
James R. Gregory is the founder and CEO of Corporate Branding LLC, a firm specializing in brand strategy and communications. Recognized as one of the world's leading experts in the execution of successful corporate branding programs, Gregory has been quoted in leading publications including "BusinessWeek", the "Wall Street Journal", the "New York Times", "Forbes", "Fortune", "Advertising Age", and others. A popular speaker and the author of a number of studies on corporate branding and corporate image advertising for "BusinessWeek", he is the coauthor of "Marketing Corporate Image" and "Leveraging the Corporate Brand".
Jack G. Wiechmann is a forty-year veteran of the advertising industry. He is the coauthor (with James R. Gregory) of "Marketing Corporate Image" and "Leveraging the Corporate Brand".
"Sobre este título" puede pertenecer a otra edición de este libro.
