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Pricing Strategy: Setting Price Levels, Managing Price Discounts and Establishing Price Structures, International Edition
Sinopsis
Pricing Strategy,1Ed by Tim Smith, 9781111571290, Cengage, 2011, Paperback
"Sinopsis" puede pertenecer a otra edición de este libro.
Críticas
Part I: SETTING THE PRICE. 1. Boundaries of a Good Price. 2. Profit's Sensitivity to Price. 3. Consumer Perception Driven Pricing. 4. Price to Value. 5. Psychological Influences to Price Sensitivity. Part II: MANAGING PRICE VARIANCES. 6. Price Segmentation. 7. Price Promotions. 8. Discount Management. Part III: ESTABLISHING PRICE STRUCTURES. 9. Price Structures and Multipart Tariffs. 10. Add-ons and Accessories. 11. Versioning. 12. Bundling. 13. Subscriptions and Customer Lifetime Value. 14. Yield Management. Part IV: PRICING STRATEGY. 15. Competition and Pricing. 16. Product Life Cycle Pricing. 17. Pricing Decisions and the Law.
Reseña del editor
Learn how to make pricing decisions that will maximize a firm's profits by creating and capturing customers with PRICING STRATEGY: SETTING PRICE LEVELS, MANAGING PRICE DISCOUNTS AND ESTABLISHING PRICE STRUCTURES, International Edition. Written by recognized pricing thought leader and principal of a successful pricing firm, Tim J. Smith, this comprehensive book emphasizes the stakeholder's importance in making decisions, while highlighting key trade-offs to consider when choosing between opposing outcomes. In this book's balanced presentation of quantitative instruction and qualitative concepts, learn more about the influences that should guide your decision making.
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- EditorialSouth-Western College Publishing
- Año de publicación2011
- ISBN 10 1111571295
- ISBN 13 9781111571290
- EncuadernaciónVarios suministros
- IdiomaInglés
- Número de páginas344
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Edición internacional
Pricing Strategy: Setting Price Levels, Managing Price Discounts and Establishing Price Structures
Publicado por
Cengage Learning, 2011
ISBN 10: 1111571295
ISBN 13: 9781111571290
Antiguo o usado
Paperback
Librería: First Coast Books, Eatonton, GA, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Paperback. Condición: Good. INTERNATIONAL EDITION. Light wear to covers. A few notations inside. The binding is tight and square. Your satisfaction is guaranteed! Nº de ref. del artículo: 091721003
Cantidad disponible: 1 disponibles
Imagen de archivo
Pricing Strategy: Setting Price Levels, Managing Price Discounts and Establishing Price Structures, International Edition: Setting Price Levels, . Price Structures, International Edition
Publicado por
South-Western College Pub, 1980
ISBN 10: 1111571295
ISBN 13: 9781111571290
Antiguo o usado
Paperback
Librería: WorldofBooks, Goring-By-Sea, WS, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Paperback. Condición: Fair. A readable copy of the book which may include some defects such as highlighting and notes. Cover and pages may be creased and show discolouration. Nº de ref. del artículo: GOR014238603
Gastos de envío:
EUR 6,59
De Reino Unido a Estados Unidos de America
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Cantidad disponible: 1 disponibles