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Sinopsis
One of the larger challenges of teaching modeling is the issue of balancing quantitative skill sets with qualitative concepts. Students require familiarity with specific mathematical concepts and formulas in order to perform basic tasks. This is a topic that is being taken very seriously in the discipline. Many companies routinely collect massive amounts of customer data, which requires marketing modelers to translate that data into information that may be used to make fact-based strategic and tactical decisions. Marketers are being challenged to illustrate and demonstrate the financial return and measurement of their actions and marketing dashboards and metrics are becoming more important. This book was itself designed in part from a customer perspective, and each chapter also covers a marketing topic using the optimal methods.
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One of the larger challenges of teaching modeling is the issue of balancing quantitative skill sets with qualitative concepts. Students require familiarity with specific mathematical concepts and formulas in order to perform basic tasks. This is a topic that is being taken very seriously in the discipline. Many companies routinely collect massive amounts of customer data, which requires marketing modelers to translate that data into information that may be used to make fact-based strategic and tactical decisions. Marketers are being challenged to illustrate and demonstrate the financial return and measurement of their actions and marketing dashboards and metrics are becoming more important. This book was itself designed in part from a customer perspective, and each chapter also covers a marketing topic using the optimal methods.
"Sobre este título" puede pertenecer a otra edición de este libro.
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Marketing Models
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South-Western College Pub, 2012
ISBN 10: 1111525846
ISBN 13: 9781111525842
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Marketing Models
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Cengage South-Western, 2012
ISBN 10: 1111525846
ISBN 13: 9781111525842
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INTERNATIONAL EDITION---Marketing Models, 1st edition
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South-Western College Pub, 2012
ISBN 10: 1111525846
ISBN 13: 9781111525842
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Paperback. Condición: New. INTERNATIONAL EDITION, brand New, International/Global Edition, NOT LOOSE LEAF VERSION,NO SOLUTION MANUAL, NO CD, NO ACCESS CARD, Soft Cover/ Paper Back written in English, Different ISBN and Cover Image from US Edition; Sometimes, the title is different from US Edition, and the exercises and homework problem are in different orders or maybe completely different than the US edition, Please email us for confirmation. Some books may show some word such as Not for Sale or Restricted in US on the cover page. However, it is absolutely legal to use in USA, the book will be sent from IL or oversea warehouse based on the stock availability. book. Nº de ref. del artículo: 31107
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International Edition - Marketing Models: Multivariate Statistics and Marketing Analytics, 1e
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South-Western College Pub, 2012
ISBN 10: 1111525846
ISBN 13: 9781111525842
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Marketing Models
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Marketing Models
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MARKETING MODELS MULTIVAR STAT+ MRKTG ANALYTICS
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South-Western College Pub, 2012
ISBN 10: 1111525846
ISBN 13: 9781111525842
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Marketing Models Multivariate Statistics And Marketing Analytics (Pb 2013)
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South-Western College Pub, 2012
ISBN 10: 1111525846
ISBN 13: 9781111525842
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MARKETING MODELS MULTIVAR STAT+ MRKTG ANALYTICS
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South-Western College Pub, 2012
ISBN 10: 1111525846
ISBN 13: 9781111525842
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Marketing Models
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