The Language of Memes: Patterns of Meaning Across Image and Text - Tapa dura

Dancygier, Barbara; Vandelanotte, Lieven

 
9781108844352: The Language of Memes: Patterns of Meaning Across Image and Text
Tapa dura
ISBN 10: 1108844359 ISBN 13: 9781108844352
Editorial: Cambridge University Press, 2025

Sinopsis

Internet memes have been studied widely for their role in establishing and maintaining social relationships, and shaping public opinion, online. However, they are also a prominent and fast evolving multimodal genre, one which calls for an in-depth linguistic analysis. This book, the first of its kind, develops the analytical tools necessary to describe and understand contemporary 'image-plus-text' communication. It demonstrates how memes achieve meaning as multimodal artifacts, how they are governed by specific rules of composition and interpretation, and how such processes are driven by stance networks. It also defines a family of multimodal constructions in which images become structural components, while making language forms adjust to the emerging multimodal rules. Through analysis of several meme types, this approach defines the specificity of the memetic genre, describing established types, but also accounting for creative forms. In describing the 'grammar of memes', it provides a new model to approach multimodal genres.

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Acerca de los autores

Barbara Dancygier is Professor and Distinguished University Scholar at the University of British Columbia, Canada.

Lieven Vandelanotte is Francqui Research Professor at the University of Namur and a Research Fellow in linguistics at KU Leuven, Belgium.

"Sobre este título" puede pertenecer a otra edición de este libro.

Editorial
Cambridge University Press
Año de publicación
2025
Idioma
Inglés
ISBN 10 
1108844359
ISBN 13 
9781108844352
Encuadernación
Tapa dura
Número de páginas
266
Contacto del fabricante
Cambridge University Press
https://www.cambridge.org/

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