Innovating for the Middle of the Pyramid in Emerging Countries - Tapa blanda

 
9781108727136: Innovating for the Middle of the Pyramid in Emerging Countries
Tapa blanda
ISBN 10: 1108727131 ISBN 13: 9781108727136
Editorial: Cambridge University Press, 2024

Sinopsis

Explains how firms innovate for the new and growing middle classes in emerging economies, i.e. the middle of the pyramid.

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Acerca de los autores

Alvaro Cuervo-Cazurra is Professor of International Business and Strategy at Northeastern University, AIB Fellow, and co-editor of Global Strategy Journal. He studies the internationalization of firms, particularly emerging market multinationals; capability upgrading, mainly technological capabilities; and governance issues, especially corruption in international business. He received a Ph.D. from MIT and an honorary doctorate from Copenhagen Business School.

Miguel A. Montoya is Full Professor and was the Director of the Graduate School at Tecnológico de Monterrey, Mexico. He is country representative at AIB-LAC and a founding member of the Fudan Latin America University Consortium. He has published on international business and economics, particularly emerging market multinationals, trade and investment China-Latin America. He co-edited the book Mexican Multinationals published by Cambridge University Press. He received a Ph.D. from Universitat Autonoma de Barcelona, Spain.

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Editorial
Cambridge University Press
Año de publicación
2024
Idioma
Inglés
ISBN 10 
1108727131
ISBN 13 
9781108727136
Encuadernación
Tapa blanda
Número de páginas
408
Editor
Cuervo-Cazurra Alvaro
Contacto del fabricante
no disponible
Persona responsable
Avery
https://www.avery.fr/

chemin des peupliers 27
Dardilly
Francia

Otras ediciones populares con el mismo título

9781108480192: Innovating for the Middle of the Pyramid in Emerging Countries

Edición Destacada

ISBN 10:  1108480195 ISBN 13:  9781108480192
Editorial: Cambridge University Press, 2021
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