Give Yourself a Nudge: Helping Smart People Make Smarter Personal and Business Decisions - Tapa blanda

Keeney

 
9781108715621: Give Yourself a Nudge: Helping Smart People Make Smarter Personal and Business Decisions

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Give Yourself a Nudge

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Ralph L. Keeney is Professor Emeritus at the Fuqua School of Business of Duke University, USA. Throughout his career, he has been a professor and consultant on making important decisions for policy makers, businesses, and individuals. He received his Ph.D. from Massachusetts Institute of Technology, is a member of the US National Academy of Engineering, and the author or co-author of several books, including Smart Choices: A Practical Guide to Making Better Decisions (with John S. Hammond and Howard Raiffa, 2015), Value-Focused Thinking: A Path to Creative Decision Making (1992), and Decisions with Multiple Objectives (with Howard Raiffa, Cambridge, 1993).

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