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Research Methods in Business Studies - Tapa dura

Grønhaug, Kjell; Ghauri, Pervez; Strange, Roger

 
9781108486743: Research Methods in Business Studies
Tapa dura
ISBN 10: 1108486746 ISBN 13: 9781108486743
Editorial: Cambridge University Press, 2020

Sinopsis

This accessible guide provides clear, practical explanations of key research methods in business studies, presenting a step-by-step approach to data collection, analysis and problem solving. Readers will learn how to formulate a research question, choose an appropriate research method, argue and motivate, collect and analyse data, and present findings in a logical and convincing manner. The authors evaluate various qualitative and quantitative methods and their consequences, guiding readers to the most appropriate research design for particular questions. Furthermore, the authors provide instructions on how to write reports and dissertations in a clearly structured and concise style. Now in its fifth edition, this popular textbook includes new and dedicated chapters on data collection for qualitative research, qualitative data analysis, data collection for quantitative research, multiple regression, and additional methods of quantitative analysis. Cases and examples have been updated throughout, increasing the applicability of these research methods across various situations.

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Acerca de los autores

Pervez Ghauri is Professor of International Business at University of Birmingham. Ghauri is the Editor-in-Chief of the International Business Review and Consulting Editor for the Journal of International Business Studies. Ghauri has published more than thirty books and more than hundred articles in top level journals.

Kjell Grønhaug is Professor emeritus, Norwegian School of Economics and Business Administration, Bergen-Sandviken. He is Honorary Professor at University of Turku, Göteborgs universitet and Stockholm School of Economics. His publications include eighteen authored and co-authored books and some 200 articles in leading European and American journals.

Roger Strange is Professor of International Business at the University of Sussex Business School. He is an Associate Editor of the International Business Review, a Senior Editor of the Asia Pacific Journal of Management, and on the Editorial Boards of the Journal of World Business, the Global Strategy Journal, and the Asia Pacific Business Review. His publications include twelve authored or edited books, and numerous book chapters and articles in leading international journals.

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Editorial
Cambridge University Press
Año de publicación
2020
Idioma
Inglés
ISBN 10 
1108486746
ISBN 13 
9781108486743
Encuadernación
Tapa dura
Número de edición
5
Número de páginas
348
Contacto del fabricante
no disponible
Persona responsable
Avery
https://www.avery.fr/

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