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Rethinking Creativity: Inside-the-Box Thinking as the Basis for Innovation - Tapa dura

Weisberg, Robert W.

 
9781108479400: Rethinking Creativity: Inside-the-Box Thinking as the Basis for Innovation
Tapa dura
ISBN 10: 1108479405 ISBN 13: 9781108479400
Editorial: Cambridge University Press, 2020

Sinopsis

This book presents a new perspective on creativity: that creative innovation depends on inside-of-the-box thinking. It shows that creativity builds on what we know and how we use old ideas to produce new ones. In a highly readable format, Robert W. Weisberg uses case studies of seminal creative advances, such as Leonardo's 'Aerial Screw' and Frank Lloyd Wright's award-winning house, 'Fallingwater.' These fascinating examples are evaluated alongside cutting-edge research to present an analysis of creativity that challenges us to think differently about this intriguing cognitive ability.

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Acerca del autor

Robert W. Weisberg is a cognitive psychologist and Professor of Psychology at Temple University, Philadelphia. His primary area of interest is the cognitive mechanisms underlying creativity, on which he has published numerous papers and books.

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Editorial
Cambridge University Press
Año de publicación
2020
Idioma
Inglés
ISBN 10 
1108479405
ISBN 13 
9781108479400
Encuadernación
Tapa dura
Número de páginas
516
Contacto del fabricante
Cambridge University Press
https://www.cambridge.org/

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